Product Manager EMEA

il y a 3 semaines

Diegem, Belgique Abbott Laboratories Temps plein

Abbott Vascular is looking for a Product Manager EMEA to join our EMEA Headquarter in Diegem.

Your Role and Responsibilities:

  • Analyze brand positioning and consumer insights across the EMEA region

  • Shape and communicate our vision, mission and strategy

  • Translate the brand strategy into tactical plans and go-to-market strategies, together with and for the EMEA affiliates

  • Partner with and coordinate the cross-functional team on initiatives related to the brand

  • Lead creative development to motivate the target physicians to âtake actionâ

  • Establish performance indicators and targets and build short and long term sales forecasts

  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs

  • Monitor market trends, research consumer markets and competitorsâ activities to stay ahead of competition

  • Execute and monitor new and ongoing marketing and advertising activities

  • Monitor product supply and distribution

  • Align stakeholders (Global, Regional, Local and across all functions) around the brandâs direction, choices and tactics; partner with and influence Countries/Regions to ensure optimal implementation and alignment to achieve business objectives

  • Provide guidelines for financial planning, forecasting and strategic planning exercises

  • Ensure compliance in performing the training as required by the training procedure

  • Ensure compliance in reporting product experiences according to AV requirement

Your Profile:

  • University degree (ideally in business, marketing or MBA)

  • Minimum 10 years related sales and marketing experience of which a minimum of 5 years in a Product Manager / Marketing role.

  • Experience with multi-country/region marketing management is required.

  • Medical devices, pharmaceutical industry experience preferred

  • Large Multinational companies experience

  • Mature product / business life-cycle management

  • Understanding of the Medical Device or Pharmaceutical industry and trends

  • Proven ability to develop brand and marketing strategies, communicate recommendations to executives as well as commercial teams and managing projects related to your brands

  • Experience in identifying target audiences and devising effective campaigns

  • Excellent understanding of the full marketing mix

  • Strong analytical skills partnered with a creative mind

  • Data-driven thinking and an affinity for numbers

  • Outstanding communication skills

  • Experience with CRM systems and content approval processes

  • Up-to-date with latest trends and marketing best practices, including multichannel campaigns

  • Desire to understand and fully explore solutions meeting local market conditions

  • Leading and influencing through strong marketing plans & strategy, ensuring credibility with the EMEA sales organization

  • Ability to interface with key customers and opinion leaders - all stakeholders

  • Communication and influencing skills

  • Results and performance driven

  • Creative thinking and change management

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