DIGITAL MARKETEER Life Sience User Journey Design
il y a 1 mois
Are you ready for an exciting challenge and be part of a dynamic team?
Our client in the pharmaceutical sector is looking for a passionate
Find out how your expertise can flourish in this innovative and stimulating environment based in Anderlecht (Hybrid)
This is a contract as a Consultant (employee or freelance): Project from ASASPÂ til 31/12/2024.
key responsibilities
Our Customer in the European Medical Market is looking for is immunology EU to advance the operational model around these digital marketing solutions to meet the latest practices and evolve our marketing automation towards value generation to both internal and external stakeholders.
Do you have a minimum of 3 years of relevant experience in omnichannel/digital marketing, in which you have gained experience with business planning, project management and execution of marketing automation journeys and CRM and do you have experience within Pharma (this is not an asset, burt a must.
A bachelor's degree minimum in business (BBA) or a Beachelor in Digital Marketing or Digital Communication, with appropriate omnichannel capability skillsets.
⢠Being familiar with user journey design is realy a MUST.
⢠Demonstrated experience in working within multidisciplinary teams.
⢠Prove cross functional project teamâs leadership.
⢠Able to develop and maintain internal and external networks.
⢠Understand appropriate compliance and regulatory guidelines.
MANDATORY: Proven experience in USER JOURNEY DESIGN
Languages: English (mandatory); German, French and/or Spanish (advantage)
Interview process: 1-2 rounds of interviews @the customer, then after hiring: a contract with Randstad Professionals (as a Freelance or as an Employee).
Full version of the demand;
Immunology Marketing Automation Data Steward â Scope Definition (2024)
Context
In recent years, our customer has evolved its digital maturity to respond to higher customer experience expectations. Aligned with the latest digital standards such as immersive design, interactivity, and data collection, we have launched a portfolio of digital marketing solutions such as our promotional and medical education web portals, marketing automation solutions leading to/from these portals, connecting usersâ journeys from social and 3rd party media, accompanying them pre/during/post events and webinars, and ultimately allowing us to deliver on our omnichannel vision.
The management of these key digital channels take place in highly challenging environments: the local owners are either overloaded with marketing automation content- and data-related âadminâ tasks or are paying high costs to different agencies to support them. Moreover, the pressure also translates into an increased effort on the support and change management teams, which end up being overcharged with campaign-specific tasks.
A direct consequence of these complexities translates into challenges in demand planning, campaign management, data quality and consistency, among others.
For this reason, our customer wth its EU immunology department, is looking to advance the operational model around these digital marketing solutions to meet the latest practices and evolve our marketing automation towards value generation to both internal and external stakeholders.
Our objective is to create a centralized/specialized service to support marketing automation journey owners across all immunology assets in the EU, resulting in reduced friction in its usage and improved operational efficiencies.
qualifications
The Marketing Automation Data Steward will have full
accountability for:
Marketing Automation (MA) demands (aka. MC demands) Review & budget approval:
Make sure that each MC demand is using the right process and tools at hand (standard journeys, template components, Stakeholder Journey Dashboards, â¦).
Do some Individual coaching with best practices at country level
Make sure that the budget is in line for EU/Local budget that was requested for the year
Make sure WBS is not missing
Monthly Budget monitoring
Participate to prioritization session, and follow-up more personally with countries when issues are flagged by development team to understand the source of the problem
Support in collecting local and EU forecasting plan for MA campaigns
Support Data Quality check and UAT on the SJD process
Do some coaching for the future Campaign Targeting Dashboard (Segmentation Tool)
Help support the new Key Message creation process, and its implementation in Source Clear
Responsible for tagging Key Messages for EU content in Source Clear (once new project is implemented) Competencies
A minimum of 2 years of relevant experience in omnichannel/digital marketing, in which you have gained experience with business planning, project management and execution of marketing automation journeys and CRM. Experience within Pharma is a plus.
Minimum a bachelor's degree in business or digital marketing or digital communication, with appropriate omnichannel capability skillsets.
Familiar with user journey design.
Demonstrated experience in working within multidisciplinary teams.
Prove cross functional project teamâs leadership.
Able to develop and maintain internal and external networks.
Understand appropriate compliance and regulatory guidelines.
Demonstrate excellence in written and verbal communications skills and fluent in English.
key benefits
Consultancy Project starting in April and ending December 2024.
For this position of Clinical Supply Partnering Business Lead, we offer an attractive salary with extra-legal advantages:Â
- Group insurance
- Hospitalisation insurance
- Meal vouchers of 7 euros gross per working day
- Reimbursement km or company carÂ
- Monthly allowance (80 euros net per month)
- A 13th month
- Training
- Etc.
A rate as a freelancer is also possible.
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