Chief Marketing Officer

il y a 4 jours

Gent, Flandre, Belgique Oisoi Studio Temps plein

TLDR:

We're looking for an experienced visionary Chief Marketing Officer to define and execute a bold and transformative strategy. This role is about more than marketing—it's about building a movement. We need someone who can craft a cultural phenomenon that resonates deeply with artists, audiences, and brands, creating excitement and a sense of urgency around our platform.

We're Oisoi Studio, a VR-focused media company reimagining how art is created and experienced. Our latest project is an immersive digital platform where artists can create, showcase, and interact within a virtual world. Designed for VR, web, desktop, and mobile, it serves as a hub where art meets community, commerce, and cutting-edge technology. This platform aims to empower creators by offering innovative tools for artistic expression while fostering engagement with audiences worldwide.

As we prepare to launch, we're looking for a visionary Chief Marketing Officer (CMO) to define and execute a bold and transformative strategy. This role is about more than marketing—it's about building a movement. We need someone who can craft a cultural phenomenon that resonates deeply with artists, audiences, and brands, creating excitement and a sense of urgency around our platform.

The CMO will spearhead efforts to establish our platform as a global brand that empowers artists and captivates audiences. Drawing inspiration from existing platforms like YouTube, Roblox, marketplaces like Etsy, portfolio sites like Behance, and cultural icons like MTV in its prime—as well as the envisioned virtual worlds in novels like Ready Player One—you'll develop strategies that celebrate creativity and foster a dynamic community. You will be responsible for creating a compelling brand narrative, ensuring our platform becomes a must-visit destination for artists and art lovers alike.

Your focus will be on growth and retention: driving user acquisition, building initiatives that elevate artists, and forging partnerships that expand our reach. By designing exclusive experiences, crafting innovative campaigns, and integrating cross-platform strategies, you'll ensure our platform captures the imagination of creators and audiences alike. You'll also work closely with our team to leverage emerging technologies and ensure our platform leads the industry in innovation.

We're looking for someone with a proven track record of building movements, not just campaigns. Ideally, you've led marketing efforts for platforms or entertainment brands where you've empowered creators and driven meaningful engagement. You understand the dynamics of creator and viewer ecosystems, have a keen eye for cultural trends, and know how to transform a vision into a global success. You'll be someone who can connect with artists, understand their needs, and create opportunities that amplify their work while growing the community.

Competencies, Skills & ExperienceCompetencies:
  • Strategic Vision: Ability to craft and execute transformative marketing strategies that align with the company's mission and long-term goals.
  • Leadership: Proven capability to lead, inspire, and develop a high-performing marketing team.
  • Brand Development: Expertise in creating compelling brand narratives that resonate with diverse audiences.
  • Community Engagement: Experience in building and nurturing vibrant communities, particularly within the arts, culture, and technology sectors.
  • Innovation: Aptitude for integrating emerging technologies into marketing strategies to position the platform at the industry's forefront.
  • Cultural Insight: Deep understanding of cultural trends and the ability to leverage them to enhance brand relevance.
Skills:Growth and Performance Marketing
  • Design and optimize campaigns for user acquisition, lead generation, and conversions.
  • Leverage storytelling, creative experimentation, funnel optimization, and audience segmentation.
  • Focus on key metrics like CAC, LTV, and ROAS to inform and refine strategies.
  • Promote VR as a core value proposition for creators and audiences.
  • Extensive experience with digital channels (paid social, search, display, programmatic, mobile-first content).
  • Build tailored marketing funnels for a VR-first, two-sided marketplace, driving subscriptions and mobile engagement.
  • Deep understanding of VR creators and audience dynamics; skilled in targeted messaging for adoption and retention.
Retention Metrics and Optimization
  • Develop retention strategies using cohort analysis, churn metrics, and lifecycle marketing.
  • Focus on customer loyalty, user retention, and boosting lifetime value (LTV).
  • Retain VR creators and audiences by emphasizing mobile engagement and cross-platform accessibility.
  • Highlight VR as the creative foundation while ensuring seamless consumption across platforms.
Budget Oversight
  • Strategically manage and allocate marketing budgets to maximize ROI.
  • Analyze budget efficiency, identify growth opportunities, and adjust spending to meet performance goals.
Cross-Functional Collaboration and Leadership
  • Collaborate across teams (research, finance, artists, product development, analytics, creative, and business development).
  • Align marketing efforts with organizational objectives and VR platform capabilities.
  • Inspire teams to deliver impactful initiatives and maintain a cohesive brand identity.
Audience Research and Targeting
  • Conduct market research to refine targeting strategies and understand two-sided marketplace dynamics.
  • Use insights to inform campaigns that resonate with diverse audiences and drive smarter decision-making.
Experience:
  • 10+ years of experience in senior performance marketing roles, preferably within (two-sided) platforms or entertainment brands that empower creators.
  • Experience working in one or more scaling startups, with the agility to adapt to fast-paced and evolving environments.
  • Extensive experience across a variety of digital marketing channels, including paid social, search, display, programmatic advertising, and content syndication.
  • Expertise in funnel optimization and audience segmentation to maximize campaign impact.
  • A strong analytical mindset with a thorough understanding of key performance metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS). Proven ability to leverage these insights to refine strategies and improve outcomes.
  • Platform Growth: Demonstrated success in driving user acquisition and retention for digital platforms.
  • Cross-Platform Campaigns: Experience in developing and executing marketing campaigns across various platforms, including VR, web, desktop, and mobile.
  • Community Building: Proven track record of building and sustaining engaged user communities.
  • Emerging Technologies: Familiarity with leveraging emerging technologies, such as VR and AR, in marketing initiatives.
  • Experience working for creative content platforms like Adobe, Roblox, YouTube, Etsy, Bandcamp are a plus.

This role offers a unique opportunity to shape the future of art in VR and beyond. You'll collaborate with a passionate team, work with renowned artists and industry leaders, and lead the marketing strategy for a project that merges cutting-edge technology with cultural impact.

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