Marketing & Communication Officer

Marketing & Communication Officer (Biotech Diagnostics)
Join a fast-growing European biotech Company

Want to join a growing company in the biotech industry ?
Enjoy creating impactful marketing content and shaping how scientific information reaches customers and partners?
Willing to be part of a company advancing health and improving lives ?

At LaCAR , we are advancing health and improving lives.
As we continue to grow, we are looking for a Marketing & Communication Officer who is passionate about transforming scientific expertise into clear, impactful, and customer-focused content.

You will turn strategic direction into high-quality marketing and communication materials, supporting our commercial efforts and strengthening our brand. You will play a key role in ensuring consistency across all channels while equipping the sales team with practical, effective tools.

If you enjoy bridging science and business, working hands-on on diverse projects, and making a tangible impact in a fast-paced environment, this opportunity is for you

Your Key Responsibilities:

• Develop, produce, and maintain a comprehensive range of scientific and marketing materials, including product documentation, brochures, presentations, and training content
• Translate complex scientific and technical information into clear, structured, and customer-oriented communication adapted to different audiences
• Support commercial performance by developing value propositions, scientific selling arguments, and competitive positioning analyses
• Execute marketing plans and contribute to product launches in alignment with defined strategic objectives
• Plan, coordinate, and manage events and promotional activities, including congresses, trade shows, webinars, and related logistics
• Contribute to the implementation of multi-channel marketing campaigns across digital platforms, including website, email, and social media
• Manage and continuously update the company's digital presence, ensuring relevance and consistency of content
• Ensure alignment of all communication materials with brand guidelines, validated product claims, and applicable regulatory requirements
• Monitor market trends, competitor activities, and relevant scientific developments, and provide structured insights to support strategic decision-making
• Collaborate cross-functionally with Sales, Product, and Scientific teams to ensure the accuracy, consistency, and relevance of all materials
• Operate with a high level of autonomy while ensuring effective prioritization, organization, and coordination of internal and external stakeholders

Who Are We?

LaCAR is a fast-growing biotech company developing, producing, and commercializing CE-IVD diagnostic kits for (pharmaco) genetics and newborn screening. Our headquarters are located in the Liège Science Park (Belgium), and we serve customers worldwide .

Who Are We Looking For?

• You hold a Master's degree (or higher) in life sciences, biomedical sciences, chemistry, bioengineering, or marketing in a scientific environment.
• You're comfortable diving into scientific literature and turning complex information into clear, impactful messages.
• You have strong writing and editing skills in English.
• You understand the fundamentals of marketing (segmentation, positioning, messaging, value proposition) and know how to apply them in practice.
• You can create structured, compelling content with a clear business objective.
• You are organized, detail-oriented, and able to keep things on track.
• You can juggle multiple projects and meet deadlines in a fast-paced environment.
• You're hands-on with marketing tools (PowerPoint, CRM, email tools, basic analytics, Canva/InDesign or similar).
• You have a solid understanding of digital channels (website, LinkedIn, email campaigns).
• You are reliable, pragmatic, and results-driven.
• You communicate clearly and enjoy working with different teams.
• You thrive in a dynamic, cross-functional environment and like getting things done.

Why Join Us?

Work in a dynamic and innovative biotech environment , contributing to projects that advance health and science
Comprehensive training on procedures, equipment, and techniques
A varied and hands-on role – every day brings new challenges in content creation, campaigns, and communication
The opportunity to join an innovative and fast-growing company
An enthusiastic team – Collaborative and open-minded in an international environment
Fun team events & great atmosphere
Flexible working hours & salary package
Permanent contract (38h/week)
Inspiring work environment (HQ Belgium)– Overlooking the woods of Sart-Tilman, with a south-facing terrace for afterwork events
Free fruits & Free-Soup-Tuesdays