Senior Global Brand Manager

A recognized player in the consumer goods industry, this company has built a strong presence across the Benelux region. It is currently undergoing a commercial transformation aimed at strengthening its position in key strategic channels and modernizing its internal organization. The environment is entrepreneurial, dynamic, and performance-driven, with a strong focus on innovation, customer service excellence, and operational agility. Mission As International Brand Manager, you will define and execute the marketing and brand strategy for the group's portfolio and partner brands across Benelux, ensuring strong brand positioning, increased visibility, and superior performance across all distribution channels. You will play a critical role in bridging global brand vision with local execution, working in close collaboration with Marketing, Sales, and Operations to drive growth and enhance consumer experience. This role is designed for an experienced marketing leader with a strong strategic mindset, analytical capability, and the ability to unite and inspire teams in a fast-paced and evolving business context. Key Responsibilities Strategic Brand Leadership & Portfolio Management Develop and execute brand plans based on consumer insights, market data, and business objectives. Define brand positioning, communication strategy, and key activation levers (trade & consumer). Lead marketing budget planning and ensure optimal resource allocation to maximize ROI. Work closely with international brand owners and internal stakeholders to ensure consistent brand expression and alignment with global guidelines. Operational Deployment & Marketing Activation Coordinate the roll-out of campaigns and activations across all distribution channels (on-trade, off-trade, e-commerce, key accounts). Create sales support tools, promotional materials, and digital content for commercial teams and distributors. Define and drive the digital strategy, aligned with brand objectives and local market dynamics. Ensure operational excellence by aligning marketing initiatives with commercial priorities and execution capabilities. Performance Management & Reporting Track and analyze key marketing KPIs (brand awareness, ROI, campaign performance, market share). Assess the impact of actions and recommend adjustments to improve effectiveness. Deliver regular performance reports and strategic recommendations to local leadership and global stakeholders. Team Management & Cross-Functional Collaboration Lead, coach, and develop the Marketing Assistant, enhancing autonomy and skill development. Foster strong cross-functional collaboration with Sales, Finance, Supply Chain, and Operations. Embed a culture of continuous improvement, best practice sharing, and innovation. Education Master's degree in Marketing, Business, Communication, Management, or equivalent experience. Languages Fluent French, Dutch, and English (essential for effective Benelux market coverage and international stakeholder management). Experience Minimum 5 years of experience in Marketing or Trade Marketing, ideally in FMCG and/or specialized distribution. Proven track record in brand strategy development and deployment. Strong experience in team leadership, with the ability to motivate and lead transformation. Strong knowledge of, or strong affinity with, the wine and/or premium beverage sector (mandatory). Demonstrated ability to challenge the status quo and implement innovative, data-driven approaches. Open-minded, collaborative, and hands-on attitude; thrives in an entrepreneurial environment. Key Competencies Strategic thinking & portfolio vision Strong analytical and performance-driven mindset Stakeholder management (local & international) Campaign development & omnichannel activation Leadership and team development Agility, creativity, and a strong sense of ownership What's in it for you A high-impact leadership role in a business in transformation Strong autonomy and international exposure A dynamic, entrepreneurial culture focused on growth and innovation Batenborch International is a specialized Executive Search firm focused on recruiting commercial and marketing leadership talent across Europe. We partner with both international groups and fast-growing organizations to identify and attract high-impact professionals in Sales, Marketing, General Management and Digital roles. Looking for your next career move or hiring top talent? Feel free to connect with us. #ExecutiveSearch #Headhunting #Recruitment #TalentAcquisition #SalesLeadership #MarketingLeadership