Senior Marketing Manager

Senior Marketing Manager - SMB (Small and Medium Businesses) Alan’s vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We are building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system, creating the most member‑centric healthcare experience. About the role Our Small and Medium Business (SMB) segment represents half of Alan’s portfolio. You’ll own the complete engagement and retention strategy for thousands of companies, from first engagement through renewal. Key responsibilities Strategy: define the end‑to‑end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short‑term and long‑term. Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies. Data: continuously improve tracking and analytics, set targets and KPIs for engagement. Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness. Influence product roadmap: surface segment‑specific feature requirements and align product evolution with admin needs. Cross‑functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets. Renewal ownership: shape the renewal strategy – define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints. Engagement campaigns: design and execute year‑round campaigns and lead go‑to‑market for major product launches. Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (voice AI, in‑product notifications). Requirements 5 years experience in lifecycle marketing, email marketing, product marketing or CRM marketing. Genuine passion for email as a craft: love segmentation, A/B testing optimisation and building scalable email systems. Strategic thinker with strong execution skills: comfortable moving from strategy to hands‑on campaign building. Data‑driven decision maker: comfortable analysing performance data, building dashboards and using insights to iterate. Customer‑centric: regularly talk to customers and use their voice to inform your work. Entrepreneurial mindset: self‑starter who thrives in a fast‑moving environment and can manage ambiguity. Strong collaborator: able to influence cross‑functional teams (Product, Design, Data, Sales) and work across geographies. Full French and English fluency (written and spoken). Perks & Benefits Fair rewards: generous equity packages complement your base salary (permanent contracts only). Flexible office: amazing office space at HQ, co‑working hubs or full‑remote experience with home office equipment sponsorship. All the tools you need: MacBook Pro, keyboard, laptop stand, monitor, Bose noise‑canceling headphones. Flexible vacation policy and working hours. Delightful healthcare insurance: 100% for you and your children, 90‑100% for partners, permanent contracts only. Transport: country‑specific commuter benefits. Learning & training opportunities: free books, budget for conferences. Personal growth through coaching: each Alaner paired with a coach from day one. Parental leave: extended leave for all new parents, permanent contracts only. Hiring philosophy If you’re excited about this opportunity but don’t check every box, we’d love to hear from you. Everyone, no matter how underrepresented, should feel free to apply. #J-18808-Ljbffr