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Product Marketing Specialist
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About WhaleAt Whale, we help fast-growing teams turn scattered knowledge into scalable systems. Our AI-powered platform captures processes, trains employees, and delivers instant answers — so teams can onboard faster, work smarter, and scale with confidence.We've reached 1,000+ customers and now we're scaling the engine. To fuel this next phase, we're looking for a Product Marketer who owns positioning, messaging, and conversion—someone who moves fast, tests relentlessly, and uses AI to work smarter.What You'll OwnPositioning & Messaging: Align how Whale is positioned. Analyze segments and cohorts to understand what resonates with different ICPs. Write positioning for use cases and value props. Keep it consistent everywhere.Product Launch GTM: Plan and execute the go-to-market for new features and products. Write positioning, create assets, drive awareness, measure results.Website Conversion: Own landing pages, pricing page, and product pages. Run A/B tests to move signup → paid conversion ratesDrive Quality Signups: Analyze which segments convert best. Optimize messaging and flows to attract more of them. Track what's working and double down.Build Conversion Tools: Create ROI calculators, comparison pages, interactive demos. Anything that helps prospects understand valueOnboarding & Activation: Own email flows for new signups. Track activation metrics and work with Product to reduce friction and improve time-to-value.What We're Looking For3+ years in product marketing, growth marketing, or product-led growth in B2B SaaSProven track record improving conversion rates and driving product-led growth metricsStrong analytical skills — comfortable with A/B testing, funnel analysis, and experimentation frameworksExceptional copywriting for product positioning, landing pages, in-product messaging, and sales materialsTechnical enough to work with Product and Engineering on instrumentation and analyticsAI-first mindset — you ask "how can AI help me do this faster?" before doing it manuallyCross-functional collaboration — comfortable working across Product, Sales, Engineering, and MarketingSelf-starter who thrives with autonomy in a fast-paced scale-up environmentYou know your way around HubSpotWhat You'll GetFull health coverage via Alan.All the tools you need to do your best work, hassle free.A healthy, flexible work environment that supports work-life balance.A caring, ambitious team that has your back.A Hybrid working model, where you spend 3 days in office.Autonomy to own paid acquisition and experiment with cutting-edge AI toolsClear opportunities to grow within your role as Whale scales.Work closely with a small, high-performing international team that values speed, impact, and collaboration.Opportunity to shape the growth engine of a scaling European SaaS company.Our Core ValuesAt Whale, we don't believe you just stick the values on a wall somewhere. We live and breathe them in everything we do from product to meetings to team feedback and more.Here's what that means:Agility is in our DNA: we move fast, iterate quickly, and stay focused on creating value.We believe in simplicity with depth: every interaction should be easy without sacrificing quality.We own the ship: we take initiative, act with autonomy, and lead even through ambiguity.We challenge, then unite: diverse perspectives make us stronger, and once aligned, we move as one.Above all, we are humble and honest: we respect each other, give feedback with care, and keep it real.
