Lifecycle & CRM Marketeer

Are you a unicorn with 2 brains? Neither are we But are you a customer journey Jedi and ready for a new adventure at a fast-paced startup? Then we might be a match (or catch ) We're on a mission to make sure no one has to compromise on their bras ever again, join us ABOUT CURVECATCH CurveCatch is a Belgian venture-backed startup revolutionising the way people shop for intimate apparel. We're a bra shopping companion that uses AI to help shoppers find the perfect bra. We offer a home-try-on service where shoppers fill out a questionnaire and get 8 items across brands to try on at home. We started from the local specialty shops of founder Kimia's parents during Covid. Since then, we're a team of 10, have raised over €1.5 million in funding from strategic angels, accelerator XX in San Francisco and a grant from Y Combinator. We're now a 7-figure business. Never thought your next adventure would be in the lingerie sector? Stick around and find out WHAT WILL YOU DO? As our first dedicated Lifecycle & CRM marketeer, you will own the entire customer journey post-acquisition, focusing on activation, retention, loyalty, and referral. Your primary goal is to maximise Lifetime Value (LTV) and convert initial interest into delighted, long-term customers through smart, data-driven communication. You'll have 'side kicks' for light execution, but you are the strategic owner and hands-on executor of our CRM efforts. Key responsibilities include: Lifecycle strategy & execution: Design, build and optimise all pre-purchase, post-purchase, and loyalty email/SMS/whatsapp flows. Segmentation & personalisation: Dive deep into customer data (Klaviyo, Snowflake, Posthog) to create segments and use these to tailor messaging. Email & SMS production: Own the end-to-end creation of marketing campaigns, including designing impactful templates, writing high-converting copy, and managing send cadence for flows, weekly/monthly newsletters and promotional blasts. A/B testing & optimisation: Implement tracking and a testing methodology across all channels. Referral & loyalty program: Own, manage, and continuously promote our referral program. You'll focus ~30 hours/week on execution (both optimisation and creation of new things) and project management, leaving room for strategic thinking, exploring new loyalty levers, learning, and collaboration across the company. WHY IS YOUR ROLE CRUCIAL FOR US? Your work directly translates into increased LTV, reduced churn, and a stronger, more profitable customer base. We already receive "love notes" from our customers, and you will capture that delight, amplifying it into a flywheel of loyalty and referral. Your success will solidify our recurring revenue and customer base, giving us the stability needed to continue our rapid growth trajectory and pave the way for future B2B expansion. ABOUT THE TEAM Just like a great bra drawer, our team is diverse and everyone contributes to the same mission of making it easy and fun for everyone to find bras they love We're currently a team of 10, and we plan to add 2 new crew members by the end of the year. We primarily work in a hybrid model, gathering one to two days per week in our office in Antwerp. Kimia (co-founder & CEO): Our growth & finance lead, the push-up bra of the team – an eternal dreamer and optimist driving us forward. (You'll work closely with Kimia, taking ownership of retention strategy, leveraging her ad/growth experience). Nils (co-founder & CTO): Our software & recommender systems guru, the spacer bra – the experimenter and brain behind our innovations. (You'll collaborate on integrating customer data/triggers). Lore (Operations Manager): Our process & onboarding expert, the balcony bra – keeping us all tightly together. (You will coordinate on campaign logistics/stock). Flavio (Product Designer): Our heartshaped bra, working every day to make customers love our journey more and more. (You will work together on analysing results and customer friction points). Andrei, Denis, Veerle, Sanne, Marjolein, Eden: The rest of our amazing unicorn team You You'll be the strategic engine driving our LTV and customer loyalty efforts. MUST-HAVE QUALIFICATIONS We are looking for someone that has fulfilled a specialist role until now and is happy to go a bit broader as a marketeer. CRM platform mastery: Expert-level experience with a CRM platform such as Klaviyo. Analytical & KPI-driven: Deep comfort with interpreting data to make decisions. Segmentation power user: Proven ability to build complex, high-impact segments based on behaviour, purchase history, and product data. Proactive & ownership mindset: Experience (3+ years) owning the full CRM/Lifecycle funnel for a B2C business, ideally within the €1M-€20M revenue range or a high-growth startup environment. You have an LLM open at all times (we prefer Gemini as we're ex-Googlers ). NICE-TO-HAVE QUALIFICATIONS Copywriting & creative Iteration: excellent, high-converting copywriting skills for email/SMS. Can turn data insights into compelling hooks and angles for various stages of the journey. Comfortable with basic visual/template adjustments. Experience with loyalty or subscription programs. Proficiency in Dutch is helpful for local market segmentation, but not essential (our team operates fully in English). German or French would be considered a bonus. Experience with B2B marketing strategies or SaaS marketing. Experience in launching a service/product into multiple markets (we're currently active in Belgium and the Netherlands but are planning to expand soon). WHY WOULDN'T YOU LIKE THIS ROLE? You prefer highly structured environments with established processes for everything. We're building the rocket while flying it You're looking for a pure management role. This role is hands-on and execution-heavy first, with leadership potential as we scale. You thrive only in purely creative marketing roles. Data analysis and optimization based on ICE-scored hypotheses are key here. Honestly ... we can't think of anything else. This is an out-of-this-world opportunity OUR VALUES Build this rocket together while flying it: We're comfortable with not always knowing and figuring it out together. We each taking ownership while optimistically believing we can fly the rocket. Better done than perfect. We steep learning curve is part of the adventure Catch the day, every day: A lot can happen in a day. We believe in acting fast and keep moving forward. If we keep catching the day, every day, we grow as fast as possible while enjoying the journey as a team. Brain, belly, blast off: We love data that fuels our brains, but also believe in our belly gut feeling (which we feed with Indian food). We won't let the lack of data paralyze us and this is where our logical reasoning kicks in. The reason we can trust our bellies too, is because we're super close to end consumers. Come as you are, contribute your spark: We value every voice as we tackle every curve together. Bring your authentic self – everyone belongs and actively contributes: improve things, speak up, share your ideas We value every voice as we tackle every curve together. WHAT DOES THE PROCESS LOOK LIKE? We believe in a transparent process and value your time. Here's what you can generally expect: Application review: We carefully review your application and aim to reply within one week. Intro call (20 mins): A brief virtual chat with Lore (Operations Manager) to get a first impression and discuss basics like salary expectations. Take-home challenge + debrief meeting (2 hours): We'll send you a practical challenge relevant to the role's core skills for you to complete at your convenience and then you have a short call about it with your hiring manager (Kimia in this case). Team fit interviews (2 hours, in-person): The final interview stage involves meeting key team members and having a more extensive conversation with your manager. We'll also do a reference check at this stage. The offer: If it's a great match on both sides, we'll extend an offer We'll keep you informed of your status throughout the process, and our goal is to move through all steps within a maximum of 6 weeks. BENEFITS Competitive salary package. Stock options? Heck yeah, we're building CurveCatch together Work from anywhere (within a 3-hour timezone difference from Belgium) 2 months per year. Adventurous team getaways 1x per quarter (expect the unexpected). Personal development plan and budget/coaching opportunities. A super cool, supportive, and mission-driven team applying AI to a unique domain The chance to genuinely support () the lives and confidence of half the population (not a bad stat to tell your family at Christmas, right?).