Digital Marketing Specialist
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Do you have strategic digital marketing experience in Healthcare / Pharma / Life Sciences in Belgium?
We have a new freelance opportunity for a Digital Marketing Consultan t - Life Sciences to strengthen the support of the Belgian marketing teams of a pharmaceutical leader, on digital, customer experience and AI topics (product launches).
This is a freelance engagement, full-time, for (at least) a one-year contract.
Expected Role
- Strategic marketing partner : co-build the brands' digital strategy (disease awareness and promotional activities), going beyond operational execution.
- Team challenger: question existing practices and push towards more ambitious standards
- HCP digital ecosystem facilitator: bring together stakeholders (marketing, communications, websites, third parties) around healthcare professionals' digital journeys.
- Digital capability: monitor and recommend emerging tools, channels and use cases, whether available internally or externally.
- Data-driven mindset: analyze performance indicators and turn them into actionable recommendations.
Key Responsibilities
- Support Belgium marketing teams across multichannel activities (acquisition, emailing, webinars, digital campaigns, websites, social media, congresses...)
- Understand the digital ecosystem as a whole (tools, data, regulatory constraints) to engage effectively with all stakeholders to maximize HCP and patient experience.
- Have sufficient technical grounding in CMS, tracking and integrations to collaborate effectively with webmasters
- Contribute to a culture of digital innovation across affiliates by proposing differentiated solutions that comply with regulatory requirements (GDPR).
Desired Skills & Experience /Qualifications
- Proven experience in digital marketing in the healthcare/life science sector.
- Familiarity with the Belgian market
- Fluent in French or Dutch and English
- Strong interest in, and up-to-date knowledge of AI applied to marketing and customer experience.
- Excellent interpersonal skills and ability to challenge tactfully.
- You are flexible and can adapt to changing priorities.
- You have a strong focus on your priorities and can deliver on time.
- Ability to work independently in a cross functional environment.
- You are a team player with strong interpersonal and communication skills.
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