Campaign manager AdOps
il y a 6 jours
WPP Media is a leading digital media agency dedicated to delivering innovative and effective advertising solutions for our diverse client portfolio. We pride ourselves on a culture of continuous learning, collaboration, and driving measurable results. We are part of WPP, offering unparalleled opportunities for growth and development within a global network.
We are seeking a highly motivated and detail-oriented Campaign Manager – AdOps to join our dynamic team. In this pivotal role, you will be instrumental in the end-to-end technical execution and optimization of digital advertising campaigns, ensuring precision, efficiency, and effectiveness across all initiatives. This position offers a fantastic opportunity to develop your expertise within the fast-evolving digital advertising landscape.
Responsibilities
- Campaign Setup & Management
- Collaborate with clients, digital planners, and creative agencies to thoroughly understand campaign objectives and requirements.
- Oversee the complete lifecycle of digital campaigns, from initial setup and trafficking to finalization.
- Proficiently utilize various ad servers (e.g. Google Campaign Manager 360, Innovid, Adform, etc.) for campaign setup, trafficking, and management.
- Ensure all creative assets meet technical specifications and are trafficked correctly.
- Troubleshooting & Optimization
- Proactively identify, diagnose, and resolve technical issues related to campaign delivery, tracking, and reporting.
- Monitor campaign performance and make real-time adjustments and optimizations to maximize results.
- Coordinate with publishers to ensure accurate campaign implementation and successful delivery.
- Tracking & Reporting
- Implement and verify tracking mechanisms (e.g. pixels, floodlights) to ensure accurate data collection.
- Analyze post-campaign results and provide insights and recommendations for future campaigns.
- Learning & Development
- Continuously develop expertise in emerging Ad Operations topics, including tagging, viewability, brand safety, data analytics, and new technologies.
- Contribute to departmental projects and process improvements to enhance efficiency and innovation.
Qualifications
- Experience - Proven experience (1–2 years preferred) in digital ad operations, trafficking, or campaign management, preferably within an agency or ad tech environment.
- Technical Proficiency - Working knowledge of major ad servers (e.g. Google Campaign Manager 360, Innovid, Adform). Proficiency in Microsoft Office Suite. Understanding of digital advertising concepts (e.g. impressions, clicks, conversions, viewability, etc.).
- Problem-Solving - Solution-minded approach with a strong ability to troubleshoot technical issues effectively.
- Communication - Excellent written and oral communication skills, capable of explaining complex technical concepts clearly.
- Organizational Skills - Highly structured, responsible, rigorous, and focused, with the ability to manage multiple campaigns and deadlines under pressure.
- Team Player - Collaborative mindset with a willingness to work effectively within a team.
- Digital Affinity - A passion for and strong understanding of the digital advertising ecosystem.
Preferred Skills
- Basic knowledge of HTML, JavaScript, or other web technologies.
- Familiarity with various verification tools (e.g. DoubleVerify, IAS, MOAT).
- Experience with Tag Management Systems (e.g. Google Tag Manager).
- A proactive attitude towards learning new
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