Email Marketeer
il y a 2 semaines
Pour renforcer son équipe, le département «Media Digital, Data & Web» recherche Email Marketeer.
Vous participez à la mise en place opérationnelle des aspects des campagnes marketing par email pour RTL play et RTL info (études de marché, création de contenu, diffusion, …) en ligne avec la stratégie définie afin d'atteindre les objectifs.
Responsabilités- Produire et exécuter les campagnes d'emailing (création d'emails à partir de modèles et de HTML, le copy, l'assurance qualité, la planification, …) – Optimiser la création d'emailing et les canva en fonction des meilleures pratiques.
- Soutenir les contenus stratégiques de RTL play et RTL info via des campagnes d'emailing manuelles et déclenchées tout au long du cycle de vie du client (prospection, attraction, rétention, fidélisation, …).
- Créer des publics cibles et des segments efficaces pour chaque message afin de stimuler l'engagement et les performances par rapport aux objectifs.
- Construire et exécuter le calendrier d'emailing et assurer l'alignement avec les priorités de l'entreprise.
- Utiliser les données des clients pour personnaliser le contenu ad hoc.
- Concevoir et exécuter des tests (segments clients, heure d'envoi, nouvelles fonctionnalités, rendu sur les divers supports, affichage, …), analyser les résultats et proposer des améliorations.
- Reporting sur les performances des campagnes d'emailing (taux d'ouverture, clics, conversion, …).
- Veille des tendances et des stratégies d'emailing automation afin d'être force de propositions pour des «best practices» et d'idées innovantes (nouvelles technologies, outils, partenaires, …).
Votre profil
- Vous avez un Master en business, marketing (digital), avec une expérience de minimum 3 ans dans une fonction similaire qui est un plus.
- Vous avez des compétences en project management et de grandes qualités interpersonnelles.
- Vous êtes familier avec l'utilisation d'outils CRM et les notions de marketing digital (UX, Newsletters, SEO, …).
- Vous êtes capable de manipuler des outils d'Analytics (Google Analytics, Piano Analytics, HTML…) et avez des compétences en analyse de données et techniques statistiques de base (SQL, …).
- Autonome, vous êtes prêt(e) à relever des défis.
- Vous appréciez le caractère diversifié de la fonction dans un environnement en perpétuelle évolution.
- Orienté(e) clients-solutions-résultats, vous êtes force de propositions.
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