Marketing Manager Biscoff
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Marketing Manager Biscoff - International Distributors, East FlandersClient:Lotus Bakeries
Location:East Flanders
Job Category:Other
EU work permit required:Yes
Job Reference:69ea6463b197
Job Views:4
Posted:06.03.2025
Expiry Date:20.04.2025
Job Description:Focusing on our International Distributors network across the globe, you are responsible for driving the Biscoff brand building in line with our Biscoff Growth Model strategy.
- Using the Biscoff Growth Model as a base and always in collaboration with our account managers and the commercial teams of the distributors, you define in-store activation strategies, accelerate brand awareness, support market specific (BTL)-actions, facilitate ATL campaigns (social media) and measure the ROI of our investments.
- Managing and analysing multiple internal & external sources of data, you extract insights and learnings, map country-specific retail and OOH landscapes and draft KPI dashboards in order to make informed decisions in collaboration with the Global Brand team.
- With a category management expertise & spirit and together with both internal colleagues and our distributors, you actively support our buildup of penetration in the core countries by working on the annual joint business plan and category plan on assortment, distribution, promotion, pricing, shelf placement etcetera.
- Developing trade stories and trade decks, using best practices from other markets and based on your initiatives and recommendations, you act as 'scriptwriter for sales'.
- Ensuring a good connection with our distributor network, you actively participate in the preparations for business reviews, launches of new products/countries and ad-hoc projects.
Working within the ID-team requires a specific mindset, bringing multiple cultures, multiple teams and multiple areas of expertise together behind a common goal.
To be able to achieve the above and be successful in this role we believe you need to have:
- A perfect fit with our Core Values: Team Spirit, Open Dialogue and Passion.
- A relevant Master's degree, combined with 5 to 7 years of marketing/category management expertise within FMCG.
- Excellent communication and presentation skills (fluent in English), topped with a hands-on and pragmatic approach to get things done.
- Strong analytical skills in a marketing space, understanding the different tools and the social media eco-system.
- A personal interest in other cultures and a high level of empathy to adapt to each country's specific marketing approach.
- An entrepreneurial attitude with a willingness to go the extra mile.
- Willingness to travel to the different countries (a few days per Quarter).
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