Business Intelligence
il y a 7 jours
Location: Brussels, Belgium
Type: Full-time
Experience Level: Mid-Senior (4-7 years of working experience)
At Semetis, we are committed to transforming data into actionable insights that drive business growth. To support this mission, we are looking for a Business Intelligence & Analytics Lead to bridge the gap between raw data, business intelligence, and actionable strategy. This role is essential in helping our teams and clients leverage data for smarter decision-making.
As a Business Intelligence & Analytics Lead, you will play a pivotal role in the strategic department of Semetis, translating complex data into valuable insights that drive marketing strategies with measurable business impact. Your role is to ensure that data is collected and interpreted in a way that leads to meaningful business actions. You will work closely with consultants, managers, and clients to scope, streamline, and optimize analytics, measurement, and dashboarding projects. You will not be expected to be a programmer, engineer, or data scientist, but rather someone who can connect the dots between data, analytics, and business impact—guiding teams towards the most meaningful insights.
This role is hands-on, requiring strong expertise in web analytics, measurement strategies, tagging, dashboarding, and strong business acumen. You will play a key role in coaching and training Semetissians, ensuring our team is well-equipped to make data-driven decisions. While not a formal management role, you will collaborate closely with all managers and may adopt a matrix-style leadership approach to guide and mentor colleagues.
- Scope and manage web analytics, measurement, and data strategy projects, identifying opportunities for improvement and growth with existing clients.
- Ensure accurate and reliable data collection by implementing and optimizing tagging, tracking, and measurement frameworks.
- Work closely with consultants and clients to define meaningful business KPIs beyond financial metrics.
- Identify and solve data quality issues, ensuring clean, actionable, and insightful dashboarding.
- Leverage Google Analytics, GA4, server-side tracking, Google Tag Manager, Looker Studio, and other tools to provide deeper insights.
- Develop and maintain blended and custom data sets to improve analytics capabilities.
- Ensure dashboards provide actionable, insightful, and visually effective dashboards.
- Work across different data visualization tools (Tableau, Looker, Power BI, Qlik, etc.) but remain tool-agnostic and adaptable.
- Support clients and internal teams in optimizing data storytelling and dashboarding.
- Act as an internal coach and trainer, upskilling teams on best practices in analytics, measurement, and data interpretation.
- Foster a data-driven culture, helping consultants integrate insights into strategic decision-making.
- Act as a critical thinker and strategic advisor, assessing which analytics services Semetis should offer while understanding real client needs and rationalizing requests to ensure business impact.
- Work closely with managers to ensure data strategies align with broader business goals.
- Have deep expertise in web analytics tools (Google Analytics, Adobe Analytics, Piwik Pro, etc.).
- Possess some experience with SQL or a strong willingness to learn within the first three months.
- Have exposure to cloud solutions (Google Cloud, AWS, or MS Azure).
- Stay updated on privacy regulations and data compliance, ensuring that tracking and measurement strategies adhere to GDPR and industry standards.
You want to be one of our tremendous colleagues? It's super easy: send us your CV and motivation letter to join@semetis.com , and we will get back to you shortly.
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