Performance Marketeer Libelle
il y a 2 semaines
Als Performance Marketeer ontwikkel je effectieve strategieën voor het werven van abonnees voor Libelle en Femmes d'Aujourd'hui op basis van jaarplannen en merkpositionering. Je identificeert de juiste doelgroepen, bepaalt het abonnementaanbod en kiest de beste kanalen en tactieken om je doelen te bereiken.
Je ontwikkelt campagnes gericht op jaarlijkse abonnementsdoelen en bepaalt de ideale communicatie- en kanaalmix. Je werkt samen met kanaalexperts en het revenue data team om optimale resultaten te behalen.
Je beheert campagnes van begin tot eind, inclusief het opstellen van briefings en coördinatie met interne teams zoals digitale marketing, print en telemarketing. Je analyseert campagneprestaties en doet aanbevelingen voor verbetering.
Je analyseert klantgedrag en -voorkeuren om gepersonaliseerde marketingcampagnes te ontwikkelen en de klantbetrokkenheid te verhogen.
Je bent samen met de Brand Manager verantwoordelijk voor het wervingsbudget, beheert dit kostenefficiënt.
Je verzamelt en analyseert data, maakt gedetailleerde rapportages en deelt inzichten met het team. Je doet aanbevelingen en stuurt lopende acties bij om continu te verbeteren.
Profiel- Naast je hoger diploma kan je relevante marketing- en communicatie-ervaring voorleggen.
- Je hebt kennis van SEA, SEO, Marketing automation & Reporting.
- Je hebt ervaring met performance marketing zoals paid media & email marketing en in het opzetten en beheren van performance campagnes.
- Je bent analytisch, datagestuurd en ervaren in het gebruik van analytische tools.
- Je bent resultaatsgericht, flexibel en durft verantwoordelijkheid te nemen.
- Je bezit uitstekende communicatieve vaardigheden en bent een hands-on teamspeler.
- Je spreekt vloeiend Nederlands, en beheerst het Frans.
De mediawereld is een omgeving in transitie, waarin digitalisatie en infrastructuur aanpassen voor de toekomst centraal staat.
Je komt terecht in een familiale en beursgenoteerde context, bij de grootste magazine-uitgever van België waar collegialiteit en sfeer hoog op de agenda staat. Medewerkers blijven lang aan boord en krijgen de kans om zich intern te ontwikkelen.
Ondernemerschap wordt aangemoedigd, net als een no-nonsens aanpak met drive en goesting om zaken in handen te nemen.
Een aantrekkelijk salarispakket aangevuld met een bedrijfswagen, tankkaart en cafetariaplan maken het plaatje compleet. Mogelijkheid tot twee dagen home-office per week.
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il y a 4 jours
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