Internship (Marketing): Shopper Marketing Alpro

il y a 2 semaines

Bruxelles, Région de Bruxelles, Belgique Danone Temps plein
About the job
Are you looking for your first working experience? And are you available for a 6 months paid internship starting from this summer 2023?

Well, then we have great news for you We are looking for students and fresh-from-school graduate to dive into the wonderful world of shopper Marketing working for Alpro at Danone in our offices in Ghent or Brussels


Get a great first taste of life in "FMCG" (aka "fast moving consumer goods", or in human language: brands and products you can find when exploring your local supermarket) in a young, dynamic, enthusiastic and incredibly talented team (maybe we should add humble too?).


Oh well, all joking aside:
you may just have found your first dream job Hungry to apply?

In this 6 months remunerated internship, you will join our local shopper marketing team.

Euh, shopper what? Shopper marketing is all about convincing consumers to buy our products at their preferred point of purchase, and this can be anywhere:

the local supermarkt or hypermarket, on an e-commerce platform or even when they are refueling at a petrol station and quickly popping into the shop to buy a snack to enjoy while driving.


The job of a shopper marketeer is to identify the key moments and places to make sure the shoppers find our products and develop shopper activations to convince them to add our products to their basket or cart.

What would be your role in this team, you ask?

  • You'll collaborate with the shopper team on the implementation of our shopper activations in Belgium and Luxembourg like the launch of new products and the activation of key shopper occasions, for example, "back to school". You'll be involved in the whole process; from briefing an agency to giving input on creative concepts and followup of the project until it is live in the market.
  • Your daytoday task will be focused on driving excellence in execution: ensuring consistency in brand identity towards our shoppers through the followup of the design of all point of sales materials like displays, wobblers, shelf dividers and making sure the materials are available in time.
  • Together with the shopper marketeer, you'll monitor the impact of the activations on key customer KPI's to get relevant learnings and optimize for future activations.
  • You'll closely collaborate with your colleagues in different functions, for example: brand marketing team, key accounts and field sales manager.
About you
You can start the beginning of July, August or September 2023 and are available for 6 months.

You preferably hold a Master Degree Communications, Economics, Marketing, Digital Marketing)

You are freshly graduated and hungry for a first experience in marketing.

You are passionate about plant-based and eager to dive into the world of shopper marketing.

You are analytical, punctual and have excellent coordination skills

You have a flexible mindset:
you are proactive and can work independently with an eagerness to learn.

You are a real social animal, adding your own personal touch to our team.

You are fluent in English, Dutch and/or French

About us
Working here you'll need to enjoy a fast-pace, complexity and it can get a little challenging. But it's packed with opportunities.

You'll work with some of the best-known brands in the world, such as Evian, Alpro, Nutricia, Activia and Nutrilon and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world.
One Planet One Health BY YOU.

We are proud to be an equal employer.

We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals.

We will therefore consider
all applicants for employment* fostering an inclusive working culture that is accessible for all. Our delicious plant-based products are made from soya, almonds, hazelnuts, cashew, rice, oats or coconut.
We want to invite people to join the movement for a healthier world and thanks to our efforts to combine social and environmental goals with financial success,
Danone is B Corp certified

We Offer
The opportunity to get
great insights into the inner working of a
vibrant and
constantly evolving multinational company.

Team spirit and flat hierarchies. At Danone, we cultivate inclusive and engaged teams that work through flat hierarchies. We believe it's the key to innovation and empowerment. It fosters mutual respect while encouraging all employees to share their diverse opinions and perspectives.

We focus on
growing talent, at Danone, we trust

Our core values:

  • Humanism, Openness, Proximity and Enthusiasm embody the way we aspire to behave in everything we do. If you are an energetic person who believes in these principles, then Danone is the right company for you Join our dynamic team and help us make our vision a reality by playing a key

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