Product Analyst

il y a 1 semaine

Beerse, Flandre, Belgique Johnson & Johnson Temps plein
This position is responsible for coordinating the development, execution and implementation of web tracking

and analytics methods on all assets within our regional digital portfolio. This will be done by understanding

business processes and analyzing business needs to translate them in clear User Stories ready for

development. This position reports to the Technical Product Manager - Digital Marketing Engagement & UX

Analytics. This position needs to partner with other IT roles and Business owners to identify and develop the

acceptance criteria for the capabilities to deliver on existing and unmet business needs.

Responsibilities:

  • Oversee the quality of the EMEA Pharma Commercial Digital Analytics infrastructure of our web
assets.

  • Utilize effective product analyst techniques to translate what Business may want and proactively
identify what is needed to boost IT efficiency and business value.

  • Able to identify if a certain requirement can be met through out of the box configuration or custom
implementation.

  • Drive designs to maximize existing capabilities of the products.
  • Participate in intake process and define and/or support other business analyst in solution design.
  • Responsible for functional design of the process in IT solutions. Document requirements as User
Story in Change Management tool (JIRA).

  • Drive optimal solutions in liaison with TS (Technical Services) in terms of Build and Run.
  • Validate technical design delivered by TS teams and track sprint delivery by participating in daily
scrum meetings.

  • Maintain a prioritized master backlog across all web assets. Ensure alignment of backlog with
product roadmap and communicate to TS.

  • Deliver test protocol & test scenarios, conduct preUAT and guide/support business testers during
UAT.

  • Participate in compliance activities with TS as required.
  • Collaborate with peers across product groups to ensure good priorities, design and delivery of
change units.

  • Support the Product Manager(s) to explain to the Business teams how requirements may be
implemented from a functional standpoint.

  • Be(come) an expert of Google Marketing Platform, with a special focus on the analytics products,
such as GA4, GTM and Big Query.

  • Be(come) familiar with SEO, SEA, CRO and other digital marketing disciplines.
  • Knowledge of JIRA/Confluence is a plus.

Qualifications:

Qualifications:

  • Bachelor's degree in marketing, IT or other relevant disciplines or equivalent by experience.
  • Proven experience in designing, delivering, and supporting digital analytics solutions.
  • Experience in Google Analytics, Google Tag Manager, Looker Studio and Google Big Query (optional).
  • Familiar with common EU regulations around data privacy and security.
  • Experience in web solutions, web development (JS/CSS), business processes and architecture is a
plus.

  • Experience in agile delivery is a plus.
  • Experience in the healthcare industry is a plus.

Competencies:

  • Analytical and Problem-Solving Skills. which combines critical thinking, strong analytical skills,
and a systematic approach to problem solving.

  • Effective Communication and Collaboration, which includes strong verbal and written
communication, collaboration across departments, and influencing stakeholders.

  • Adaptability and Continuous Learning, which covers a willingness to learn new tools, adapt to
change, and stay updated in the fast-paced digital marketing industry.

  • Technical Expertise and Business Acumen, which entails expertise in web tracking & analytics,
understanding customer journeys, and balancing strong analytical thinking with business needs.

  • Agile and Results-Oriented, which focuses on working in a fastpaced environment, documenting
solutions, delivering projects, and driving results through initiative and creativity.

Job Location:
The position is Europe-based and will involve mínimal travel (

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