Marketing Manager
il y a 2 semaines
Flamant, the Belgian interiors specialist, has been taken over by BESIX Group. Flamant is in Belgium and abroad famous for its interior decoration and - concepts. It was established in 1978 and is an official royal warrant holder since 2007. It has six of its own stores (Flamant Knokke, Sint-Martens-Latem, Sint-Genesius-Rode, Antwerp, Brussels), including one in Paris. Its products are also available in more than 200 stores worldwide.
Job Description:
Flamant is looking for a creative and ambitious Marketing Manager. You will be managing a team of 5 people and you will report into the Chief Executive Officer.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our retail stores, ecommerce store and the store of our partners.
- Deploy successful marketing campaigns and own their implementation from ideation to execution ; develop a timeline and accountabilities.
- Manage Digital marketing in cooperation with the digital marketeer. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Build strategic relationships and partnerships with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee, approve and implement marketing material, from website banners to hard copy brochures, and editorials.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Keep customer and consumer database updated and relevant
- Organize and manage consumer events in own and other locations.
- Cooperate with the creative director to align on the style and format of the communication
Qualifications:
- Creation, development and management of a marketing plan
- Experience in mediaplanning and negotiation with media agencies.
- Demonstrable experience in marketing experience in the fields of instore marketing,
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Experience in organization of instoreevents
- A sense of aesthetics and a love for great copy and witty communication
- Affinity with the world of interior design
- Knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Experience in managing and assessing Google Adwords and other bidding campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Uptodate with the latest trends and best practices in online marketing and measurement
- Master degree in Marketing or related field
- Experience in consumer driven marketing.
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