Product Manager EMEA
il y a 1 semaine
Abbott Vascular is seeking a Product Manager EMEA to join our EMEA Headquarter in Diegem.
Your Role and Responsibilities:
- Analyze brand positioning and consumer insights across the EMEA region
- Shape and communicate our vision, mission, and strategy
- Translate the brand strategy into tactical plans and go-to-market strategies, with and for the EMEA affiliates
- Partner with and coordinate the cross-functional team on initiatives related to the brand
- Lead creative development to motivate the target physicians into action
- Establish performance indicators and targets, and build short and long-term sales forecasts
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets, and competitors' activities to stay ahead
- Execute and monitor new and ongoing marketing and advertising activities
- Monitor product supply and distribution
- Align stakeholders around the brand's direction, choices, and tactics
- Provide guidelines for financial planning, forecasting, and strategic planning
- Ensure compliance in performing training and reporting product experiences
Your Profile:
- University degree (ideally in business, marketing, or MBA)
- Minimum 10 years related sales and marketing experience, with a minimum of 5 years in a Product Manager/Marketing role
- Experience with multi-country/region marketing management
- Medical devices and pharmaceutical industry experience preferred
- Large multinational companies experience
- Mature product/business life-cycle management
- Understanding of the Medical Device or Pharmaceutical industry and trends
- Proven ability to develop brand and marketing strategies, and communicate recommendations to executives and commercial teams
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills paired with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Experience with CRM systems and content approval processes
- Up-to-date with the latest trends and marketing best practices
- Desire to understand and explore solutions meeting local market conditions
- Leading and influencing through strong marketing plans and strategy, ensuring credibility with the EMEA sales organization
- Ability to interface with key customers and opinion leaders, and all stakeholders
- Communication and influencing skills
- Results and performance driven
- Creative thinking and change management
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