Country Brand Lead

il y a 1 semaine


Bruxelles, Région de Bruxelles, Belgique Oxford Global Resources Temps plein

Location:
Brussels, Belgium

  • Contact:
Aurore Munaut

  • Job type:
Contract

  • Contact phone:
  • Industry:
Pharmaceutical, Life Sciences


As we continue to create breakthroughs that change patients' lives, we are looking for a consultant for a project as Country Brand Lead Anti - Infective (AI), in the Hospital division for Belgium and Luxembourg.

In this project, the Country Brand Lead Consultant will launch in the coming 3 years 2 breakthrough medicines in the AI therapeutic area.


As Country Brand Lead (CBL) Consultant for the AI portfolio you are accountable - after ensuring with the XF Access team the reimbursement and pricing of your new dermatology brands - to drive, co-develop and co-implement the best-in-class omnichannel strategy, consisting of creative digital and non-digital marketing strategies and tactics in close collaboration with the local and GLocal cross-functional (XF) team members.


  • Drive access strategy and support the XF Access Team to achieve the desired access, pricing and reimbursement
  • Drive KOL/patient advocacy groups development and advocacy in accordance with policies and maintain personal contact with selected key customers/KOLs
  • Be responsible for the development of the local strategic and tactical omnichannel plans based on customer/account/patient insights in alignment with crossfunctional team members
  • Build & execute a launch excellence omnichannel plan for your AI portfolio
  • Lead different crossfunctional teams to ensure diverse expert input from colleagues and to drive team execution
  • Think on new creative and innovative ways of interacting with our customers while keeping patient centricity at the core of all activities
  • Successfully increase our customer and patient impact through new digital channels and further optimization of current nondigital channels
  • Colead with medical the development of nonpromotional (on top and/or instead of promotional/branded) materials based on customer/account/patient insights and customer/account/patient needs, via the GLOCAL model
  • Able to take ownership and drive projects from conceptualization to implementation
  • Share and gather knowledge and best practices with/from other business departments and from omnichannel marketing teams above country and externally
  • Support acceleration of new capabilities, including omnichannel marketing
  • Active monitoring of developments in the healthcare environment, trends, competitor activities, customer
- and patient-insights

  • Accountable for managing forecasts, revenues and expenses
  • Ensure high standards of Compliance to norms, policies, and procedures

Requirements:

  • Minimum 3 to 5 years of experience in marketing and customer engagement in SP environment
  • Able to understand strategic business needs and customer insights and translate them into clearly defined digital and/or nondigital marketing campaigns
  • Effective collaboration skills: works effectively within different teams; comfortable with shared responsibility; takes appropriate risks if/when needed; celebrates achievements; demonstrates a sense of urgency and ownership
  • Ability to analyze data, interpret and communicate clear, actionable recommendations
  • Identifies, measures and evaluates key performance metrics
  • Challenges status quo to drive innovation
  • Experience interacting with external customers & stakeholders and acting upon customer insights
  • Strong communication and influencing skills
  • Fluency in Business English as well as Dutch or French, with a mínimal requirement to understand and communicate in both languages
  • Team player, track record of working collaboratively/with others across functions
  • Agility & flexibility are highly developed and present in your way of working
  • Strong analytical skills and datadriven thinking
  • Create culture of innovation, testing and experimenting and continuous improvement
  • Customer and patient first attitude

Benefits

  • A balanced salary package based on your capabilities and experience
Vacancy number: 22998
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