Brand Activation Manager
il y a 1 semaine
So, companies of any size can turn Human Resources into a source of value for the business and the people in it.
Our people solutions span the entire employee journey, from getting people paid to attracting, rewarding, and developing talent. Are you ready to join us?YOUR ROLE:
Together with the brand team you will shape our brand image and build brand awareness on a corporate and local level, presence in 24 European countries.
As Brand Activation Manager you will play a pivotal role in executing and enhancing the SD Worx brand and sub brands across all territories.
For this you will develop and implement brand campaigns, events and programs that resonate with our target groups. You will be working closely together with central and local marketing teams helping to achieve our brand targets. Reporting directly into the Brand Director.KEY ACCOUNTABILITIES:
- Campaign Development: conceptualize, plan and execute creative brand campaigns that align with SD Worx's brand identity, strategy, and messaging. Campaigns and programs that drive awareness, consideration, and a love for SD Worx.
- Project management and support of local field marketeers for the execution and localization of brand campaigns and programmes: this includes the management of StudioWorx (internal creative agency) and external suppliers.
- Contribute to brand strategy and annual plan with innovative and unique ideas including sportsponsorship activation or other brand experience based campaigns in collaboration with Brand Director.
- Analysing brand positioning, competitor's activities and consumer insights in close collaboration with the R&I team and CX. Establishing ideal customer profiles/personas, targeting criteria, and messaging frameworks for our target groups
- Event Management: lead the planning and execution of select events to enhance (sub)brand visibility and engagement: hospitality, fairs and tradeshows. Manage budget, logistics, coordinate with vendors, and oversee onsite event operations to ensure a seamless and memorable experience.
- Campaign review, reporting and analytics in line with annual Brand plan
- Manage, analyze, and report budget and spending in line with total annual budget plan
OUR EXPECTATIONS:
- Resultoriented with fast learning and adaptability
- Entrepreneur mindset with ability to show strong drive in bringing campaigns to life
- Excellent project planning with the ability to manage multiple projects and stakeholders at the same time
- Excellent communication, interpersonal skills and teamorientated (agency managing skills, motivate internal & external teams to create great output)
- Experience in holistic 360 marketing functions: execution of advertising campaign, promotion and media buying, new media, digital communication planning/execution and brand activation.
- Keeping up with trends
- Leadership skills with the ability to inspire and deliver results through others
- Creative mind
- Attention to detail and passion for delivering flawless output
- Young at heart, highly motivated with passionate, proactive & enthusiastic attitude being a good team player
KNOWLEDGE, TECHNICAL SKILLS, QUALIFICATIONS & EXPERIENCE
- Minimum 3 years of marketing experience
- Experience of campaign strategy and delivery is a must experience delivery of campaigns for global / multicountry audiences is desirable
- Experience with B2B market is preferred
- Experience using a range of social media platforms e.g., LinkedIn to build brand
- Working knowledge of SEO techniques, Google Analytics / Data Studio / UTM parameter
- High energy individual who is committed and adaptable in a fastpaced environment, with a creative vision and candoattitude
- Results focused individual with the ability to work independently
- Very strong verbal and written communication/proof reading skills in English (no need to be at native speaker level), with the ability to communicate effectively at all levels: junior/senior; internal/external; local/global)
- Advanced skills in Microsoft (Excel, Powerpoint, Word)
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