Product Marketing Specialist

il y a 1 semaine

Gent, Flandre, Belgique Generations Recruitment Temps plein

What's in it for you?:

  • The opportunity to be part of an international, wellestablished company, working closely together with colleagues from different European countries.
  • A
    key marketing role having a big influence on the growth and distribution strategy of the product portfolio in
    heating and cooling solutions.
-
Career development plan with attractive and individual opportunities to develop your talent and the possibility to expand the marketing department as the
Team Lead.

  • A pleasant working atmosphere, informal and casual.

About the company:


With more than 50 years of experience, selling to more than 120 countries around the world, our client is
one of the leaders in the heating and cooling sector.

With a diverse network of production and R&D facilities, they deliver
innovative products incorporating cutting-edge technologies that set the standard for air conditioners worldwide.

Protection of the
environment and sustainability have always been central to the group's activities.
They offer cooling, heating and refrigeration solutions for the challenges of our time.

About the job:

  • As a
-
product marketing specialist, you are the
-
main point of contact for all marketing activities in Belgium regarding the entire product portfolio of our client, a major player in HVAC (heating, ventilation, air-conditioning) solutions. You are in charge of the development of your product assortment and all related marketing activities. You act independently and report directly to the Country Manager.

  • As Product Marketing Manager with a
-
360° scope, your key responsibilities include among others
-
product management, trade marketing and communication activities:

  • Conduct regular market and SWOT analyses on the responsible product category, including competitor products, prices, distribution channels, and promotional activities.
  • Plan and coordinate price setting activities in coordination with the Country Manager.
  • Develop the business by creating the future product plan and by introducing new products to the markets. Closely work together with the keycustomers, management, and the factory marketing/product planning team.
  • Develop training content and materials for the assigned product range, for internal and external training implementation.
  • Create and coordinate sales plan (by product category and distribution strategy), while keeping uptodate with the market practice and trends.
  • Create technical documentation, catalogues, price list, certifications & technical databases, and adapt centrally provided material to the local market.
  • Support implementation all necessary marketing activities (eg. sellout/sellin campaigns, massmedia advertising activities, promotions, trade fairs, marketing materials, PR, mockups, and advertisement)
  • Support the planning and organization of PR activities, local events, conferences, trips, fairs, and customer events. Where necessary in collaboration with PR agencies and external agencies.
  • Bachelor or Master's degree in marketing or equivalent education
  • 3 to 5 years of relevant experience in a marketing position (brand management, product management, trade marketeer, category management)
  • Strong communication and interpersonal skills
  • You have an eye for details. Planning and organizing are natural skills.
  • You are
    entrepreneurial, result and customerdriven, innovative and flexible. You are able to work autonomously.
- **Fluency in Dutch, French and English

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