Global Marketing Manager
il y a 1 semaine
Site Name:
UK - London - Brentford, Belgium-Wavre
Posted Date:
Mar 1 2023
Global Marketing Manager
Location:
GSK House, London or Warve, Belgium
Flexible working arrangements
- We're moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to worldclass science and technology institutions, we're excited for our move to the vicinity of Earnshaw Street, London WC1A ("the New HQ").by end H _
We currently have an exciting opportunity to work in a fast paced, high performing cross-functional team as a
Global Marketing Manager (GMM) for RSV Adults.
As a Global Marketing Manager will play an important role in the growing RSV Adult team to develop and support the execution of the global brand strategy starting with the customer in mind.
You will have accountability for supporting LOCs ensuring that they have all the components to execute the launch of RSV OA excellently and will also work closely with the local business units to identify the key levers and insights that drive immunization of their target population.
This will include market research plans, forecasting, market access levers as well as materials to support the launch. The role will also have the unique opportunity to serve as a conduit and connector between the business units and the cross functional global marketing team and partner functions (e.g. Finance, Market Access ,Clinical, Communications and Government Affairs and Industrial operations).Product Description:
Respiratory syncytial virus (RSV) in adults has been labelled 'A Hidden Annual Epidemic' by the National Foundation for Infectious Diseases.
RSV is a widespread respiratory virus that is a leading cause of respiratory tract disease, hospitalization and death in older adults, adults with chronic heart or lung diseases and immunocompromised adults.
RSV is responsible for 177,000 hospitalizations and 14,000 deaths annually in the US alone, coupled with no vaccine currently available, makes RSV one of our most significant remaining infectious disease unmet medical needs.
RSV can be dangerous for at risk adults due to either older age or disease risk (e.g. Chronic Lung or Heart Diseases). There is a lack of awareness and relevance with HCPs regarding RSV in adults. There are no treatments or vaccines currently available for RSV. GSK is leading the way with a vaccine in Phase 3 clinical development. This is a priority brand and growth driver for GSK.Key Responsibilities
- Responsible for supporting the development of LOC Launch Plans through detailed understanding of the relevant customer stakeholders and translate into meaningful customer learning
- Mapping and tracking the launch excellence milestones for all priority and other LOCs
- Develop pre launch and launch KPIs to measure impact of activities
- Lead key exercises to inform the strategy, including but not limited to, segmentation, definition of behavioural goals, market research objectives, forecasting and resourcing
- Lead creation of tactical plan to support delivery of objectives
- Support Regional leads to develop regional plans eg Market research, marketing materials etc
- Drive culture of trust, respect, transparency and accountability
Why you?:
Basic Qualifications:
_ We are looking for professionals with these required skills to achieve our goals:_:
- BA/BS degree
- Commercial experience in pharmaceutical industry and vaccines experience is a bonus
- Experience leading analysis, market research qual and quant, and translating into actionable business insights
- LOC or Global experience
- Experience building, executing and measuring plans as needed to deliver on key objectives
- Cross functional experience in a matrix organisation including Global functions
Preferred Qualifications:
- If you have the following characteristics, it would be a plus:_
- English fluency
- MBA preferred
- Demonstrated analytical thinking and strategic thinking
- Thrives working in fast paced, complex and often ambiguous environment while remaining flexible, proactive, resourceful and efficient
- Demonstrated sense of ownership and accountability for the shared success of the team and asset
- Has strong learning agility and demonstrated ability to manage complexity
- Strong interpersonal, verbal and written communication skills, across all levels of the organization
_ Why GSK?_:
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive
:
Gett
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