Marketing Manager

il y a 4 semaines


Auderghem, Belgique Michael Page Temps plein
This rapidly growing startup, positioned at the crossroads of fintech, retail tech, and travel tech, is primed to make waves on a global scale. With a B2C focus reaching out to 150 million potential users worldwide, its innovative solutions are set to redefine the VAT refund and shopping experience of travelers across borders.

Their cutting-edge platform seamlessly integrates advanced algorithms with user-friendly interfaces, transforming VAT refunds into an effortless experience for experienced shoppers and newcomers alike.

Since its launch in 2019, the company has grown its Brussels and China team from 3 to 30 and is now ready to accelerate its growth.

Besides its current focus on VAT refunds, the company is developing a digital platform connecting local retailers with global shoppers Job description The Marketing Manager will have the following responsibilities :
  • Define and execute overall marketing and communication strategy and budget
  • Build a full-fledged marketing team to accelerate growth in key markets across Europe.
  • Drive acquisition from paid marketing channels online (paid content, SEA, social media ads, sponsoring) and offline (magazines, field marketing)
  • Manage all content and inbound marketing : website, newsletter, SEO, mailing automation, blogs, affiliation, social media, surveys
  • Work with product and development team to develop lifecycle marketing strategies, leveraging website and landing pages, email, push notification and in-app channels.
  • Test new marketing actions and monitor results using digital metrics
  • Reporting and tracking performance
  • Oversee the production and consistency of all marketing material (website, banners, newsletters, press releases, pitches, videos, user guides and brochures)
Profile
  • At least 3 years of experience in a similar role
  • Analytics: proven track record of executing A/B tests, optimizing campaigns using KPIs and other productivity metrics and translating data into insights
  • Excellent writing and presentation skills
  • Experience with performance and inbound/content marketing leveraging various tools and platforms
  • Excellent communication skills, with the ability to articulate complex ideas clearly and persuasively, both verbally and in writing
  • French and English are required. Dutch is a plus.
Offer
  • Receive a competitive compensation package reflecting your expertise.
  • Fast-growing company
  • Get the opportunity to have a real impact
  • Contribute to projects with international reach


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