Marketing and Communication Director

You are applying for a permanent position at a client of THoM Talent Search, not a position at The House of Marketing.

About our client

Fost Plus is a key organization driving sustainability and environmental responsibility in Belgium, specializing in promoting waste sorting, recycling, and the circular economy. Known for its innovative solutions and strong partnerships with local governments, businesses, and communities, Fost Plus is pivotal in achieving national recycling targets.

About THoM Talent Search

THoM Talent Search is part of The House of Marketing and helps companies recruit permanent marketing profiles.

Mission of the Role

As Director Marketing & Communication, you will lead 3 teams at Fost Plus:

• Communication and Engagement
• Marketing
• Product & Campaigns

Together you will define and ensure implementation of the overall brand strategy and marketing best practices for Fost Plus. Your mission is to build a strong and consistent brand reputation across all customer segments and stakeholders. Through strategic alignment and operational guidance, you will ensure a cohesive marketing and communication approach across markets while empowering local teams to adapt to specific business needs.

In this role, you will:

• Serve as the orchestrator of core marketing activities across regions.
• Foster expertise in marketing and communication practices, tools, and trends.
• Build and maintain a customer-centric culture within the organization.
• Credibly set up diverse projects with citizens, companies, municipalities and governments.
• Create enthusiasm to be part of the development towards sustainable packaging systems

Key Responsibilities

The Director Marketing & Communication creates the strategic plans and oversees all central marketing and communication operations, supported by a specialized team (3 direct reports, total team of 12 people). Primary areas of responsibility include:

1. Marketing & Brand Strategy

• Define and manage the Fost Plus value proposition at a strategic level.
• Act as the brand guardian to ensure consistency across all countries, maintaining the brand book and responding to brand-related queries.
• Monitor and safeguard the organization's brand reputation.
• Oversee the execution and management of sponsorship deals.

2. Marketing and Communication Coordination

• Establish and manage centers of excellence to enhance capabilities across markets.
• Drive collaboration between different departments, ensuring alignment with the central vision and strategy (Communication and Engagement, Marketing and Product & Campaigns)
• Cultivate a company culture where brand identity and customer centricity are embedded in daily operations.
• Develop and maintain a central marketing and communication calendar, ensuring timely execution across regions.
• Create and roll out guidelines and frameworks.
• Define and implement the digital marketing and selling strategy in collaboration with business units, managing digital assets (e.g., website).

3. Market & Customer Research & Insights

• Define the annual research agenda and advise on research methodologies.
• Execute and/or coordinate research projects, leveraging external agencies when needed.
• Synthesize diverse data sources to deliver actionable insights.
• Develop insightful reports tailored to various stakeholders.

4. Technology

• Identify and evaluate tools to meet organizational needs.
• Manage the budget and develop business cases for tools and external data acquisition.
• Strategically oversee and optimize Fost Plus' digital assets (websites, social media platforms, etc.)

You report directly to the CEO

Profile

We are looking for a dynamic and experienced team leader who can effectively manage diverse stakeholders and drive strategic initiatives. The ideal candidate will possess:

Experience and Skills

• More than 10 years of experience in Marketing, Brand strategy and Communication.
• Holistic thinking and the ability to execute end-to-end strategies.
• Strong knowledge of (digital) marketing/communication technologies.
• Experience working in complex environments with multiple customer segments and stakeholders.
• A strong background with proven experience in leading a team.
• Deep understanding of stakeholder management in complex settings, strong project management and people management skills.
• Strong soft skills: ability to inspire, lead with empathy, and drive innovation both internally and externally.