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As Sales Manager DIY, you will be responsible for further expanding our business within the DIY retail market, with a specific focus on Germany.You will be working with our core Panels product range, including particleboard, MDF and furniture panels, complemented by dedicated solutions for the DIY market.This role combines a strong analytical and market-building phase with targeted commercial development.
During your first 6 to 12 months, you will develop into an autonomous commercial professional ("Unilin-proof"), gaining in-depth knowledge of our products, systems and organisation, while building a clear understanding of the German DIY market. Your responsibilities:
Market analysis & strategic development
- Conduct an in-depth analysis of the German DIY market, including customers, purchasing structures, intermediaries, supply chain dynamics and market trends.
- Structure and translate this information into a clear market vision.
- Identify and prioritise the most relevant commercial opportunities.
- Develop and implement a targeted commercial action plan.
- Build strong relationships with buyers and category managers.
- Lead negotiations at central purchasing level.
- Further develop the Carpentry/Furniture Panels category within your customer portfolio.
- Convert commercial opportunities into concrete business by defining product assortments, promotional activities and pricing strategies.
- Monitor commercial initiatives through to store-floor execution.
- Provide support and training where needed to increase sell-out performance.
- Optimise our presence on customers' online shops and e-commerce platforms.
Internal collaboration & stakeholder management
- Build a strong internal network across Sales, Marketing, Supply Chain, Finance and Customer Service.
- Quickly identify and engage the right internal stakeholders to move projects forward.
- Work closely with the Internal Sales team on price lists and margin analyses, product coding, order processing and customer administration. #LI-MD1
Pricing, operational ownership and performance management
- Learn to work with various pricing tools and SAP.
- Build a solid understanding of our cost structure.
- Prepare quotations independently and take ownership of pricing decisions within your scope of responsibility.
- Closely monitor your commercial performance.
- Measure results against predefined targets.
- Adjust your approach where necessary in close collaboration with the Global Sales Manager DIY.
You will be based at our HQ in Wielsbeke, while spending approximately 40% of your time visiting customers, often abroad. In this role, you will report directly to the Global Sales Manager DIY.
WHO ARE YOU?
- You hold a Master's degree in a commercial, business or economics-related field and have gained initial relevant experience in B2B sales and/or the retail/DIY sector. Experience managing key accounts is considered an asset.
- You are fluent in English, French and German.
- You have strong analytical skills and are able to structure data and market information effectively. You have a solid command of Excel, while knowledge of SAP and CRM systems is an advantage.
- You quickly master complex products, systems and markets and you take ownership of both your projects and your own professional development.
- You proactively build and maintain relationships, both internally and externally.
- You combine strategic thinking with a hands-on commercial mindset.
- As a person, you are curious, persistent, socially confident and structured.
What can you expect?
- A competitive remuneration package.
- Mobility? We've got you covered Choose from a wide range of electric company cars, including a charging solution.
- An extensive leave system and a flexible work schedule with the option of home working.
- Luncheon vouchers, hospitalisation and group insurance.
- Possibility of bike leasing.
- We invest in your development and we believe in lifelong learning. In our state-of-the-art training centre The Dive you are bound to find training courses that will help you grow.
- Countless possibilities to build your career.
- An employer with a transparent sustainability strategy (for our planet, customers and employees).
- In different locations we have a company restaurant with a varied menu.
- Benefit from attractive discounts on our products.
- Child care is an option during a number of school holidays.
- Make the most of discounts at a number of partners through our Benefits at Work platform.
- You will often find us at sporting events. You and your family can participate