(Senior) Field Marketing Manager

Job Description

Your role

Strategic Planning & Execution

• Lead and coordinate complex regional marketing initiatives, ensuring alignment with EMEA and global strategies.
• Provide strategic insights and recommendations to the Field Marketing Director and EMEA COE on campaigns, events, and ABM priorities based on regional/local market intelligence.
• Support quarterly and annual planning cycles with data-driven insights, tactical recommendations, and budget inputs
• Optimize field marketing programs for lead generation, opportunity creation, and revenue impact.

Event & Campaign Leadership

• Manage the end-to-end execution of regional events, including planning, logistics, on-site execution, and post-event reporting.
• Collaborate with internal teams, external vendors, and agencies to ensure events and campaigns meet quality, messaging, and branding standards.
• Oversee post-event and campaign performance reporting, providing actionable insights to improve ROI and future initiatives.
• Serve as a senior point of contact for campaign and content execution, ensuring localization, relevance, and alignment with strategic objectives.

Account-Based Marketing & Customer Engagement

• Partner with sales and the Growth Marketing COE to identify target accounts for ABM initiatives and high-impact opportunities.
• Provide strategic guidance and support for the development of customer case studies, testimonials, and success stories to enhance engagement and credibility.
• Leverage MarTech tools, CRM data, and digital insights to inform ABM strategies and optimize campaigns.

Stakeholder Management & Collaboration

• Act as a trusted advisor to sales leadership and the Field Marketing Director on regional marketing initiatives.
• Collaborate with Field Marketing Specialists to ensure effective execution, provide guidance, and share best practices.
• Maintain strong relationships with cross-functional teams and regional COEs to ensure consistency and alignment of marketing programs.

Data & Reporting

• Track, monitor, and report on regional marketing performance against KPIs, including lead generation, pipeline acceleration, and ROI.
• Provide insights and recommendations to optimize marketing programs and inform future strategic decisions.

What You’ll Need

• Bachelor’s degree in marketing, Business, or a related field.
• 5-6 years of experience in B2B field marketing, event management, and campaign execution, preferably in a matrixed global organization.
• Proven ability to lead complex marketing initiatives, manage multiple projects, and drive measurable results.
• Strong project management and organizational skills, with the ability to prioritize and deliver on multiple initiatives simultaneously.
• Excellent interpersonal, communication, and influencing skills, with experience collaborating across regional and global teams.
• Proficiency with marketing automation tools, CRM platforms, and campaign management systems.
• Strategic thinker with a proactive, solution-oriented mindset and adaptability in a fast-paced environment.