Internship / stage Category Management and Marketing

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

Company Description

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be Find out more at http://careers.jdepeets.com

Job Description

We're looking for a Category Management and Marketing Intern to strengthen our sales team in Brussels. As an intern at JDE you will work on a set of different global and local brands within the portfolio (SENSEO®, L’Or , Douwe Egberts, Jacqmotte). You will get an in depth understanding of the sales industry while learning from reputable sales professionals.

Your Main Responsibilities

• Putting the analytical skills into practice by analysing sales results and translating them into arguments or action points;
• Update of different reporting tools + involvement in improvement of dashboarding projects (F.E. automation of excel tables, centralizing and connecting data sources, …)
• Support with customers category management: gather market insights and trends, analyse customer sales results, create selling stories and BR/JBP presentations to support the segment marketing specialist/sales team;
• Development of communication/POS material: follow up the development and implementation from A to Z; collecting assets, briefing agency, follow up correction rounds and implementation;
• Assist in the organization of trade fairs: developing POS material, backwall visuals and administrative support;
• Administrational support for sales colleagues in both field, shopper and customer functions;
• Opportunity to accompany the external field team for a day to experience what happens in the stores;
• Support sales initiatives such as creating presentations made out of the sales data;
• Option to broaden the knowledge of sales and FMCG.
• Opportunity to learn and master key tools such as Excel, Nielsen IQ, Power BI, Xtel and more.

Qualifications

Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

Skills

For this role as a Category Management and Marketing intern, we are looking for someone with following skills and experience:

• You’re a student in economics, business, communication, marketing, or has experience in courses with analytics and e-commerce;
• Eager to learn;
• Good communication and analytical skills;
• You are commercially minded;
• Hands on mentality and agile;
• Detail-oriented and precise
• Experience with MS Microsoft programs;You’re interested in the coffee and tea business;
• You’re available for at least 5 months (ideally 6 or more) starting from December 2026/January 2027.
• Fluent in French and/or Dutch. Fluent in English.

Additional Information

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bi