Press & PR Coordinator – Belux Mechelen Marketing - Media relations

Mechelen Full-time Marketing - Media relations

Responsibilities

• Press, Media & Tech Communications- Support the Head of Marketing and PR & the PR Manager Belux by coordinating the day‑day press and PR activities for XPeng in Belux.
• Build and maintain strong relationships with automotive, technology, innovation, business, and lifestyle media.
• Act as the local press contact for media enquiries, interview requests, and product‑related communications.
• Proactively identify opportunities to pitch stories highlighting XPeng’s technology, software, AI, connectivity, and smart features.
• Organize and support press drives, vehicle reviews, tech briefings, and media events.
• Secure earned media performance by delivering relevance for selected media channels.
• Influencer, KOL & KOC Management- Identify, onboard, and manage relationships with relevant influencers, KOLs, and KOCs aligned with XPeng’s brand values.
• Develop and execute influencer and creator campaigns supporting product launches, brand awareness, and technology storytelling.
• Coordinate vehicle loans, content guidelines, briefing documents, and approvals.
• Monitor influencer performance, engagement, and brand alignment.
• Ensure full compliance with disclosure, brand, and legal guidelines.
• Product, Launch & Event PR- Support vehicle launches, product updates, and key milestones from a PR and influencer perspective.
• Collaborate closely with Product Go-To-Market, Retail & Event Marketing, and agent teams to ensure integrated communication plans.
• Identify and support national PR opportunities, tech events, innovation platforms, and partnerships that enhance XPeng’s visibility in Belux.
• Coordinate media and influencer participation at launches, roadshows, and flagship events.
• Content & Messaging- Localize and distribute global press releases and announcements for the Belux market.
• Draft local press releases, pitches, talking points, Q&A documents, and influencer briefs.
• Ensure consistent messaging across press, influencer, and social content in line with global brand and product positioning.
• Agency, Monitoring & Insights- Coordinate with local PR and influencer agencies where applicable.
• Monitor media coverage, influencer content, sentiment, and share of voice.
• Track KPIs for PR and influencer activities and prepare performance reports.
• Gather insights from media and creators to continuously refine communication strategies.

Qualifications

What We’re Looking For

Required Skills & Experience

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 2–4 years of experience in PR, communications, or influencer marketing.
• Fluent Dutch, French and English are mandatory.
• Proven experience working with journalists, influencers, KOLs, and KOCs.
• Strong understanding of technology, digital ecosystems, and innovation storytelling.
• Excellent writing, briefing, and relationship-management skills.
• Comfortable working in a fast‑paced, international, and agent‑led environment.

Preferred Qualifications

• Experience in automotive, EVs, consumer tech, or mobility sectors.
• Established network within Dutch tech and innovation media.
• Experience managing creators across YouTube, Instagram, TikTok, LinkedIn, and emerging platforms.
• Familiarity with media monitoring and influencer analytics tools.