Marketing Automation Specialist – Adobe Marketo

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The Marketing Automation Specialist will provide temporary maternity-leave coverage within Donaldson’s Global Marketing Technology team. This is a hands-on technical marketing role responsible for operating and improving Adobe Marketo Engage, supporting its connection with Microsoft Dynamics 365 CRM, and enabling effective, scalable campaign execution across Donaldson’s global marketing organization.

The successful candidate combines strong Adobe Marketo expertise with an understanding of CRM processes, data quality and global marketing operations. They will work closely with marketing, IT, integration teams and external agency partners to maintain business continuity, resolve platform issues, and deliver automation improvements.

Role Responsibilities

• Manage the day-to-day operation and continuous improvement of Adobe Marketo Engage.
• Build, review, troubleshoot and optimise campaigns, smart campaigns, nurture programs, forms, landing pages, lists and audience logic.
• Support integration and data flows between Adobe Marketo and Microsoft Dynamics 365 CRM.
• Monitor and improve data quality, lead routing, campaign attribution, synchronisation and marketing database health.
• Gather business requirements and translate them into actionable technical requirements for IT, CRM and integration teams.
• Partner with global and regional marketing teams to plan and execute scalable marketing-automation programs.
• Manage external agencies and technical partners, including work prioritisation, deliverables, quality and issue resolution.
• Maintain platform governance, operating procedures, campaign standards, documentation and training materials.
• Train and support marketing users, resolve issues and encourage adoption of approved practices.
• Coordinate work across countries, business units and time zones while maintaining clear priorities and stakeholder communication.

Minimum Qualifications

• Three or more years of hands-on experience with enterprise marketing automation.
• Demonstrable hands-on expertise with Adobe Marketo Engage.
• Experience working with Microsoft Dynamics 365 CRM, including marketing and lead-management processes.
• Experience working with both marketing stakeholders and technical or IT teams.
• Experience translating business requirements into platform or integration requirements.
• Experience coordinating external agencies, vendors or implementation partners.
• Strong English communication skills and experience working in an international environment.
• Ability to work regularly from the Leuven office.

Preferred Qualifications

• Adobe Marketo certification.
• Experience with Marketo and Microsoft Dynamics 365 integrations.
• Knowledge of GDPR, consent management and data-retention requirements.
• Experience in a global B2B or industrial organisation.
• Experience with campaign attribution, lifecycle management, lead scoring, segmentation and data-quality programs.
• Experience creating user documentation and delivering platform training.

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, colour, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.