Area Sales Manager

Responsibilities

• Drive sales, delivery and customer experience performance, retail productivity and market share growth throughout the assigned Belux territory.
• Develop and optimize retail partner performance; build trusted, long-term relationships with agent principals, store managers, fleet customers and corporate stakeholders.
• Define and execute regional sales strategies and store-level action plans aligned with XPENG’s national commercial policies and objectives, product launches and growth targets.
• Monitor and improve the complete sales funnel, including leads, test drives, quotations, orders, conversion rates and deliveries, using CRM insights and performance dashboards.
• Set, track and review measurable sales KPIs; conduct structured partner business reviews, forecasts and follow-up on improvement actions.
• Coach and support retail teams with training, selling skills, lead follow-up, product knowledge, commercial tools and best-practice sharing.
• Closely follow up on Mystery Shopping, NPS, CSI and Voice of Customer (VOC) feedback, working with After Sales and retail partners to address recurring issues and enhance customer satisfaction.
• Ensure effective local execution of campaigns, leasing and financing offers, incentives, retail events and test-drive activities; identify and act on local growth opportunities.
• Analyze Belux automotive market trends, customer insights, competitor activity and regional market share to identify opportunities for growth and shape commercial decisions.
• Collaborate with Marketing, After Sales, Fleet, Product, Sales Operations and Logistics to deliver a seamless customer journey and resolve performance barriers.
• Ensure compliance with XPENG retail and service standards, operational processes, brand representation and customer experience requirements.
• Provide weekly sales and delivery forecasts and regular performance reports, market analyses and strategic recommendations to senior management; represent XPENG at partner meetings, customer visits, trade shows, industry events and business forums.
• Build a collaborative, accountable and high-performance culture across the assigned network with weekly status meetings with the retail partners.

Qualifications

• 10+ years of relevant sales and commercial leadership experience, ideally in automotive, dealer/network management, or a premium, technology-driven industry; EV experience is a plus.
• Proven track record of delivering sales and market share growth and developing high-performing dealer or retail partner networks through leadership, coaching and structured follow-up.
• Strong business development, key account management and contract negotiation experience, with commercial judgement and the ability to translate strategy into hands-on execution.
• Excellent analytical and problem-solving skills; confident working with CRM systems, reporting dashboards, forecasts and customer journey KPIs.
• Deep understanding of the Belux automotive market, dealer and leasing landscape, competitive dynamics and customer expectations.
• Excellent leadership, communication, relationship-building and stakeholder management skills, with the ability to influence senior partners and inspire retail teams.
• Fluent in Dutch, French and English, spoken and written; based in Belgium and willing to travel extensively across the assigned territory and regular visit of the Belux office in Mechelen and Benelux office in Diemen.
• Passionate about innovation, sustainability and the future of mobility.

Background

• Bachelor’s degree in Business, Marketing, Automotive Management or a related discipline, or equivalent practical experience.
• Experience with retail network development, performance improvement plans and customer satisfaction management is preferred.

XPENG Offers

• An interesting, unique and varied position at one of Europe’s growing smart EV brands.
• A highly connected role with extensive internal and external stakeholder interaction.
• An attractive salary package, including pension and the possibility of a performance-related bonus.
• The opportunity to shape XPENG’s growth and customer experience in the Netherlands, within an innovative and entrepreneurial environment.

Ready to shape the future of smart mobility in the Netherlands?