Digital Marketing Analyst – Nivelles, Belgium

Job description

We are seeking a data-driven, AI-savvy, and detail-oriented Digital Marketing Analyst to join our global Marketing team. This role will focus on analyzing Digital Marketing performance, CRM data, and customer journey behavior across all our digital channels to drive actionable insights. The function bridges Marketing strategy and data analytics to drive measurable business growth.

Key Responsibilities:

Digital Tools Analytics

• Analyze performance metrics and utilization of digital channels
• Monitor and report on KPIs such as traffic, conversion rates, user engagement
• Build and maintain dashboards and automated reporting frameworks on PowerBI
• Provide insights and optimization recommendations to improve conversion rates and engagement
• Track user journey behavior by user segment, analyzing trends and recognizing potential lead opportunities from existing data
• Maintaining databases from all digital channels

CRM Analytics

• Analyze CRM data to evaluate lead quality, conversion rates, segmentation effectiveness, lifecycle performance, and customer retention
• Develop audience segmentation strategies based on behavior and performance trends
• Drive customer segment analysis for digital portal content and engagement tracking
• Apply smart use of AI and build customized AI agents for CRM report feeding and analysis extraction

Digital Customer Portal Customer Tracking

• Track and analyze user behavior within and across digital portal modules
• Identify friction points in the customer journey
• Develop monthly performance dashboards for every sales region
• Provide insights to enhance UX, personalization, and engagement strategies
• Focus on conversion rate optimization, tracking conversion
• Manage Digital Customer Portal access and user analysis

Competencies / Skills:

Agile team player, strong analytical mind, digital and AI savvy, excellent communication skills, proactive, curious and open minded, customer centric mindset

Profile:

• Education: Business Administration, Business Engineering, Economics, Marketing or Communication university degree background (BS)

• Experience: 2+ years experience in Marketing analytics, digital performance analysis. Work experience in international Sales & Marketing environment or COM agency. Knowledge of customer journey mapping

• IT: MS office – especially excel and ppt, CRM platforms, Comfortable with PowerBI

• Language Skills: Fluent in English, any other language is an asset