Senior Communication Manager

Il y a 2 jours

Brussel, Brussel-Hoofdstad, Belgique Michael Page Temps plein 90 000 € - 120 000 € Contrat

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Wat:

Frequentie: Dagelijks Wekelijks

The company is a leading international retail group, operating through a strong network of branded stores. The company combines a well-established retail presence with a customer-focused approach, supported by a strong brand identity, commercial expertise and an extensive international footprint.

The Senior Communication Manager will be responsible for leading and implementing the communication strategy in the Belgian & Luxembourg markets. The role ensures coordination of national and local campaigns, management of external partners, and support for the stores network.

Communication Strategy and Management

  • Develop and monitor the annual communication plan.
  • Define communication priorities for the Belgian and Luxembourg markets.
  • Track KPIs and analyze campaign performance.
  • Monitor market and competitor trends to identify growth opportunities and help adapt commercial offers to the specific needs of the Belgian and Luxembourg markets.

Media Management

  • Oversee media investments.
  • Manage TV, VOD, radio, cinema, social media, and SEA campaigns.

National Campaign Management

  • Oversee the rollout of brand campaigns and key commercial highlights.
  • Ensure adaptation of campaigns for the Belgian and Luxembourg markets.
  • Approve communication content and activation plans.

Press Relations, Influencer Marketing and Partnerships

  • Manage PR and influencer agencies.
  • Define press and influencer engagement plans.
  • Supervise brand visibility initiatives.

Digital Communication

  • Define the social media strategy and coordinate agencies.
  • Oversee website updates.
  • Approve CRM campaigns.

Local Communication

  • Define local communication initiatives.
  • Support and guide franchise partners in their communication activities.
  • Develop specific traffic-driving operations.
  • Define and supervise communication plans for store openings and renovations.

Network and stores

  • Act as the main communication contact for the stores.
  • Coordinate and facilitate communication across the network.

Budget Management

  • Conduct supplier negotiations.
  • Ensure cost optimization and efficient spending.

Profiel

  • Bachelor's or Master's degree in Communication, Marketing, or Business School.
  • Minimum 5 to 8 years of experience in 360 communication and in managing media, digital, and local campaigns (retail experience is an advantage).
  • Strong budget management and agency management skills.
  • Excellent analytical, coordination, and project management abilities.
  • Highly autonomous, strong sense of priorities, excellent interpersonal skills, and ability to work with diverse stakeholders (franchisees, agencies, suppliers, management).
  • Fluency in French and Dutch, both written and spoken.

Aanbod

  • High-visibility role within a well-established international retail group
  • Strategic scope and autonomy, with the opportunity to shape and elevate the communication function
  • Direct exposure to senior leadership and key business stakeholders
  • International environment with cross-market projects and collaboration
  • Strong career opportunity in a dynamic, consumer-focused and growing organisation
  • Competitive package with attractive benefits and a senior-level position