Senior Communication Manager
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Frequentie: Dagelijks Wekelijks
The company is a leading international retail group, operating through a strong network of branded stores. The company combines a well-established retail presence with a customer-focused approach, supported by a strong brand identity, commercial expertise and an extensive international footprint.
The Senior Communication Manager will be responsible for leading and implementing the communication strategy in the Belgian & Luxembourg markets. The role ensures coordination of national and local campaigns, management of external partners, and support for the stores network.
Communication Strategy and Management
- Develop and monitor the annual communication plan.
- Define communication priorities for the Belgian and Luxembourg markets.
- Track KPIs and analyze campaign performance.
- Monitor market and competitor trends to identify growth opportunities and help adapt commercial offers to the specific needs of the Belgian and Luxembourg markets.
Media Management
- Oversee media investments.
- Manage TV, VOD, radio, cinema, social media, and SEA campaigns.
National Campaign Management
- Oversee the rollout of brand campaigns and key commercial highlights.
- Ensure adaptation of campaigns for the Belgian and Luxembourg markets.
- Approve communication content and activation plans.
Press Relations, Influencer Marketing and Partnerships
- Manage PR and influencer agencies.
- Define press and influencer engagement plans.
- Supervise brand visibility initiatives.
Digital Communication
- Define the social media strategy and coordinate agencies.
- Oversee website updates.
- Approve CRM campaigns.
Local Communication
- Define local communication initiatives.
- Support and guide franchise partners in their communication activities.
- Develop specific traffic-driving operations.
- Define and supervise communication plans for store openings and renovations.
Network and stores
- Act as the main communication contact for the stores.
- Coordinate and facilitate communication across the network.
Budget Management
- Conduct supplier negotiations.
- Ensure cost optimization and efficient spending.
Profiel
- Bachelor's or Master's degree in Communication, Marketing, or Business School.
- Minimum 5 to 8 years of experience in 360 communication and in managing media, digital, and local campaigns (retail experience is an advantage).
- Strong budget management and agency management skills.
- Excellent analytical, coordination, and project management abilities.
- Highly autonomous, strong sense of priorities, excellent interpersonal skills, and ability to work with diverse stakeholders (franchisees, agencies, suppliers, management).
- Fluency in French and Dutch, both written and spoken.
Aanbod
- High-visibility role within a well-established international retail group
- Strategic scope and autonomy, with the opportunity to shape and elevate the communication function
- Direct exposure to senior leadership and key business stakeholders
- International environment with cross-market projects and collaboration
- Strong career opportunity in a dynamic, consumer-focused and growing organisation
- Competitive package with attractive benefits and a senior-level position