Campaign Activation Coordinator Intern

Il y a 2 jours

Brussel, Brussel-Hoofdstad, Belgique Nestlé Nespresso SA Temps plein 2 800 € - 13 000 €/an

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Where will you work? Nestlé’s offices in Brussels
When will you start? February 2027
How long will it last? 6 months

Position Summary

Where will you work? Nestlé’s offices in Brussels
When will you start? February 2027
How long will it last? 6 months

Exciting Opportunity: Join Our Nespresso Brand & Communication Team as a Campaign Activation Coordinator Intern for a 6-month paid internship
As a Campaign Activation Coordinator Intern, you will gain hands-on experience in the planning, coordination and execution of high-impact marketing campaigns for one of the world\'s most iconic premium coffee brands.
You will work closely with the Brand & Communication team, supporting the activation of key Brand & Product campaigns across media, CRM and product launches. Through this internship, you will develop a broad understanding of integrated marketing while contributing to a strategic project aimed at improving the effectiveness and scalability of campaign execution processes.
If you are passionate about consumer marketing, project coordination and brand storytelling, we would love to hear from you
Main Internship Mission
As part of your internship, you will lead a dedicated project aimed at helping shape the future of Nespresso\'s marketing communications by improving the way campaigns, email communications and consumer touchpoints work together.
Working closely with the Brand & Communication, CRM and Media teams, you will:

Review Nespresso\'s current emailing and campaign communication approach, including messaging, frequency, content and consumer touchpoints.
Analyse how promotional, product and campaign communications work together across the consumer journey.
Identify opportunities to improve consistency, relevance and integration between email communications and broader marketing campaigns.
Identify opportunities to improve communication planning and support the development of recommendations to strengthen campaign effectiveness.
Review current campaign asset development and localisation processes and develop recommendations to streamline ways of working across teams, agencies and communication channels.
Map stakeholders, responsibilities and workflows, and propose a clear RACI model to improve collaboration and ways of working.
Apply identified improvements within a key 2027 Brand & Product campaign and assess their impact.
Present recommendations, key learnings and a proposed future framework to the Brand & Communication team at the end of the internship.

Key Responsibilities

Supporting the planning and execution of major consumer campaigns across multiple touchpoints.
Coordinating a major Brand & Product campaign throughout key execution phases.
Reviewing and analysing Nespresso\'s email and campaign communication ecosystem to identify opportunities for stronger integration and consistency across consumer touchpoints.
Supporting the development of recommendations and best practices for communication planning, content strategy and campaign orchestration.
Assisting in the development and deployment of CRM communications, including campaign emailings and customer-facing content.
Coordinating campaign assets and ensuring timely delivery to internal stakeholders, agencies and partners.
Supporting the review and optimisation of campaign asset development and localisation processes to improve efficiency and scalability.
Mapping stakeholders, responsibilities and workflows and supporting the development of a clear RACI model for campaign execution.
Supporting media activation by coordinating creative assets and campaign materials across channels.
Contributing to the launch and communication of Limited Editions, accessories and seasonal product initiatives.

What Will Make You Successful?

Currently pursuing a degree in Marketing, Communication, Business, Management or a related field.
Strong project management and organisational skills.
Fluent in French and/or Dutch is a must. Excellent written and verbal communication skills in English.
Strong attention to detail and ability to manage multiple projects simultaneously.
Interest in consumer marketing, media and customer engagement.
Proactive attitude and willingness to take ownership of tasks and projects.
Strong team player with the ability to collaborate across different functions.

What we offer:

Great opportunity to learn to work in a FMCG, international environment
Part of a diverse intern community
Fun and educational events organized for the intern community, with opportunities to broaden your network
Possibility to do a school in

Campaign Activation Coordinator Intern

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