Country Manager
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Our client is a European tech group operating across mobility and renewable energy, with several complementary businesses spanning digital media, training, e-commerce, and software. The role focuses on their EV charging platform, a scale-up offering a leading consumer app, a roaming charging solution used across Europe, and a growing B2B SaaS platform for corporate fleets. As part of their international expansion, they are now appointing a Country Manager to build and lead the BeLux market.
Jobomschrijving
As Country Manager, your main responsibilities will be to:
Shape & own the BeLux market strategy
- Define the market vision and priorities for Belgium & Luxembourg, adapting the global framework to local realities.
- Build a deep understanding of drivers, barriers, competitors, and user/company behaviors to inform strategic decisions.
- Identify high-impact growth levers across B2C and B2B.
Accelerate B2C adoption & engagement
- Boost usage of the mobile app and charging access solution through creative, locally relevant activation.
- Work with Marketing on targeted campaigns and growth experiments; ensure seamless onboarding with Customer Success.
- Influence product developments by sharing market insights and feature needs with Product & Tech.
Drive B2B development & support fleet electrification
- Analyze fleet maturity and corporate charging needs to position the B2B SaaS offer effectively.
- Partner with Marketing & Sales to build a solid lead generation engine and qualify opportunities.
- Secure customer satisfaction and long-term usage through close collaboration with Customer Success and B2B Ops.
Turn strategy into execution & measurable results
- Own the BeLux KPIs and P&L: monitor performance, detect weak signals, and propose data-backed improvements.
- Deploy clear action plans and ensure cross-functional alignment for efficient execution.
- Be the operational link between market needs and central teams (Sales, Product, Tech, Marketing, CS).
Build and represent the brand in the local ecosystem
- Become the face of the company in the BeLux market: attend events, engage communities, and expand visibility.
- Develop partnerships with charging networks, installers, service providers, driver associations, and corporate stakeholders.
- Conduct initial discovery visits with prospects, validate opportunities, and coordinate handovers to internal Business Developers.
Prepare the ground for future local expansion
- Identify organizational needs as the market grows and contribute to planning a future local team (Sales, Marketing, etc.).
- Ensure continuous feedback loops to refine positioning, operations, and product-market fit.
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