Local Field Marketing molecular/WHC

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description
Role Purpose

The Field Marketing Associate is responsible for driving the local execution of marketing strategies and commercial programs across the region. The role translates global and regional marketing priorities into effective in-market execution, with a strong focus on demand generation, customer engagement, sales enablement, product adoption, market development and measurable business impact for its product segment. The role requires strong customer proximity, execution discipline, marketing performance management and the ability to operate both strategically and tactically.

Key Responsibilities

1. 1. Field Marketing Strategy & Local Execution Translate global and regional marketing strategies, campaigns, product launches and growth priorities into clear local execution plans. Ensure marketing initiatives are adapted to local market dynamics, customer needs, competitive context and commercial priorities. Drive disciplined execution of field marketing plans, ensuring alignment with Sales, Product Marketing and Business Leadership. Provide structured feedback from the field to help inform global marketing priorities and roadmap, market development opportunities and customer engagement strategies. Support the planning and execution of go-to-market initiatives, ensuring readiness, adoption and follow-up at country level.
2. 2. Demand Generation & Pipeline Acceleration Execute and amplify locally deployed lead generation initiatives in partnership with the Optichannel & Communications Specialist and Sales teams. Collaborate with Optichannel and communication specialist to adapt and maximize the reach of lead generation campaigns across channels in your geographies, including digital, events, account-based initiatives and sales-driven activities. Partner with Sales teams to support pipeline creation, opportunity development and conversion in priority accounts and market segments. Develop fact-based account targeting approaches and messaging strategies to increase penetration in existing customers and support competitive conversion.
3. 3. Campaign Execution & Performance Management Ensure campaign assets, messaging, value propositions and customer-facing materials are relevant for local markets and customer segments. Partner closely with the Optichannel & Communications Specialist and local commercial teams to adapt and reinforce global campaigns through targeted in-country marketing activities Ensure strong sales force engagement, alignment with commercial priorities, and effective follow-up of marketing-generated leads to maximize campaign adoption, funnel progression, and business impact.
4. 4. Sales Enablement & Commercial Readiness Equip Sales teams with the tools, content, messaging and training required to effectively engage customers and support business growth. Drive adoption of marketing tools, campaign frameworks and sales enablement materials across the region. Support sales training activities related to campaigns, product launches, market development initiatives and customer engagement priorities. Ensure field teams are prepared to communicate value propositions, address customer needs and activate campaigns effectively.
5. 5. Product Adoption, Launch Support & Market Development Drive product adoption and market development initiatives in partnership with European Field Marketing Associates, Sales and Application Specialist. Support launch planning and