PR & Owned/Earned Media - School Internship

Description

What can you expect from a PR + Owned/Earned Media Internship at Estée Lauder Companies?

• Following up PR campaigns from A to Z: selecting press contacts, creating and sending out press releases, sending out products, creating reports.
• Answering requests from the press and organizing physical or virtual press events.
• Maintaining a press list and creating press files according to Key Shopping Moment.
• Keeping stock up to date, placing orders.
• Contact for PR agencies.
• Contact with influencers and organizing virtual press events for them.

Earned Media (Press & Influencers) Support

• Following up PR campaigns from A to Z: selecting press contacts, creating and sending out press releases, sending out products, creating reports.
• Answering requests from the press and organizing physical or virtual press events.
• Maintaining a press list and creating press files according to Key Shopping Moment.
• Keeping stock up to date, placing orders.
• Contact for PR agencies.
• Contact with influencers and organizing virtual press events for them.

Owned Media Support

• Selecting & downloading visuals for social media.
• Graphic design skills to help with creation of assets.
• Translating copy in FR & NL.
• Monitoring comments from consumers on Social media (community management support).
• Support team with creation of monthly reportings.
• Corporate Communications support:
• Internal & external communications (mailings, employee engagement and events).

Qualifications

• Student status/internship under school contract (Masters or Bachelor) à Ideally in Communication Management, Marketing & Communication or PR.
• Fluent in both Dutch & English (French is a plus).
• Minimum of 12 weeks availability – ideally availability of 4-6 months