Commercial Director The Netherlands

Driving commercial growth in the Dutch market across retail and hospitality, with a hands-on approach and a strong eye for design.

The Netherlands is an important growth market for Serax. Design-led retail is strong there, the hospitality scene keeps growing, and architects, interior designers and concept stores have a real influence on what people buy. We have a solid base to build on, and we want to turn that into lasting growth across both retail and hospitality.

We are looking for a commercial leader who is entrepreneurial and pragmatic, and who has the network to open doors. You are at your best in the field, working with clients. You build relationships that last, and you are measured on results.

Reporting Line

The Commercial Director Netherlands reports directly to the Global Director Retail and the Global Director Hospitality.

Key Responsibilities

• Own the commercial results for the Netherlands across retail and hospitality, from strategy through to execution
• Develop the Dutch market with a clear focus on the right partners and the right positioning
• Win new accounts and projects through your network, in retail (concept stores, design retailers, department stores) and in hospitality (hotels, restaurants, interior architects and specifiers)
• Personally manage and grow strategic key accounts
• Lead and coach the team in a hands-on way, with clear goals and room to take ownership
• Translate market insights into concrete actions and contribute to international strategic discussions

Your Profile

• Proven commercial track record in the Dutch market, preferably in design, interiors, lifestyle, hospitality or premium brands
• Experience in both retail and hospitality or project business is a strong plus
• A strong network and a relationship-driven way of selling, with a clear focus on results
• A direct, open and collaborative leadership style
• Sensitivity to design and an understanding of premium brand positioning
• Analytical thinker with financial acumen, comfortable in Microsoft 365 and Claude
• Fluent in Dutch and English
• Willing to travel regularly within the Netherlands and to Antwerp
• Commitment to working according to the Serax Way

What We Offer

• An independent role with full ownership of the Dutch market
• A dynamic, creative working environment with short lines of communication
• An entrepreneurial company culture that values initiative, ownership and fresh ideas
• A competitive salary package

Discover more about our career opportunities: https://serax.com/blogs/stories/career

This is an opportunity to contribute to the continued growth of an international Belgian design company in the Dutch market. You will have the freedom to develop your own region, build meaningful relationships with retail partners, and introduce Serax's distinctive collections to new audiences. With a supportive team and an entrepreneurial working environment, you will play an important role in strengthening the Serax brand across the Northern Netherlands.

About Serax

Serax is an international design company that collaborates with passionate designers and craftsmen to create unique, high-quality collections in tableware, lighting, interior objects, and furniture. From our Antwerp headquarters, we serve customers worldwide, always with a focus on quality and service.

THE SERAX WAY

Your growth is our growth One Serax, always Courage over silence Say it. Do it. Simple always wins Focus drives impact