Product Marketing Designer

Delta by eToro is an investment tracking app part of the eToro group. Our app is the #1 portfolio tracker trusted by millions of investors worldwide. We're in the middle of an exciting growth chapter: a transition to a more premium, AI-enhanced experience of our product, and an ambitious subscription programme targeting 9 figures ARR. The marketing team is small, cross‑functional, and moves fast — sitting at the intersection of product, growth, and brand.

The Role

We're looking for a Product Marketing Designer who can own the visual and strategic marketing layer across two complementary brands: Delta, our standalone investment tracking app, and eToro Club, eToro's premium membership programme. This is a dual‑threat role: you're as comfortable crafting a brand narrative and messaging framework as you are opening Figma to design a website hero section, an email sequence, or a set of paid ad creatives.You'll work closely with a product designer, growth and marketing leads, and a copywriter — owning the marketing execution track end-to-end across both products.

What You'll Own

Brand Positioning & Messaging — Delta and eToro Club

• Define and document brand positioning, value propositions, and messaging frameworks for both Delta and eToro Club — covering new features, subscription tiers, and campaigns
• Lead campaign narrative for Delta PRO and eToro Club's subscriptions.
• Write and maintain tone‑of‑voice guidelines that work across both brand contexts — ensuring Delta and Club feel distinct yet coherent within the eToro ecosystem
• Design high‑quality marketing assets across all channels for both Delta and eToro Club: website hero sections, landing pages, performance marketing creatives (social, display), email templates, push notification visuals, and in‑app upsell moments
• Own the App Store visual presence for Delta — screenshots, feature graphics, and store listing creative — in collaboration with the ASO workstream
• Produce "taste" concepts and campaign mockups to pitch new marketing directions to stakeholders across both products

Campaign & Growth Support

• Partner with growth leads on Delta PRO upsell campaigns and eToro Club subscriber acquisition and lifecycle comms — welcome flows, tier upgrade nudges, trial‑expiry sequences
• Support product and feature launches across both brands with a full creative suite: visuals, CRM touchpoints, and social assets
• Contribute competitive visual intelligence — research how top‑tier fintech and consumer subscription apps (Revolut, Coinbase One, Robinhood Gold) present products and benefits

Brand System & Consistency

• Maintain and evolve the Delta visual identity system — ensuring consistency across product, marketing, and external communications
• Support the eToro Club visual identity, ensuring the Club brand feels premium and ownable while remaining coherent with eToro's broader brand
• Coordinate with product design to keep marketing and product visual languages aligned across both products
• Coordinate digital activation campaings with our partners (including top tier Football clubs)

What We're Looking For

Must-haves

• 3+ years of experience in a brand design, product marketing design, or marketing design role — ideally in a consumer app or fintech environment
• A portfolio that shows both strategic thinking (positioning decks, messaging frameworks, brand narratives) and strong visual execution (campaigns, websites, paid creatives, emails)
• Comfort working across multiple brand identities simultaneously without losing consistency or quality
• Proficiency in Figma — you work fast, you work clean, and you know how to build reusable systems
• Strong typographic sensibility and attention to brand consistency across formats
• Ability to move from a brief to a polished visual with minimal direction
• Already using AI as a core part of your workflow — not just for image generation, but for research, copy iteration, briefing, and accelerating creative output. You should be able to demonstrate this concretely

Nice-to-haves

• Experience designing for mobile apps or working alongside product design teams
• Familiarity with performance marketing formats (Meta, Google, TikTok) and what makes an ad creative perform
• Experience with CRM/email design (Braze, Mailchimp, or similar)
• Knowledge of App Store Optimization (ASO) and how visual assets influence conversion
• Hands‑on experience with AI‑powered design and productivity tools — knowledge of what MCPs (Model Context Protocols) are, and experience working with tools like Wavey or similar AI creative assistants is a strong plus
• Interest in investing, fintech, or personal finance
• You document your wor