Manager, Social Media Kipling

Kipling Global is looking for an exceptional Social Media Manager, for a 6 months temporary contract, to join our Global Marketing team based in Antwerp, Belgium. At Kipling we are on a mission. To live a vibrant and colourful life, go to places we’ve never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission and influences everything we do. At Kipling we empower you to go your own way. Diversity makes us stronger and at Kipling we do believe your story matters, this is why we welcome all backgrounds. We lighten your step, powering your curiosity to go your own way. #LiveLight

As Social Media Manager you will lead the development and execution of Kipling’s global social media and influencer strategy, with a focus on elevating brand awareness, engagement, share of social, and cultural relevance across key platforms. This role will be responsible for strategy and execution across all organic social media platforms, strategic direction for paid social, as well as the brand’s approach with influencers. This position will work closely with Global cross‑functional partners in Marketing, Product and Design as well as with regional teams to create implement the Global social media strategy around the world in a locally relevant way.

How You Will Make a Difference

Social Media Strategy

Driving key priorities for Kipling strategy for Social Media with a focus on increasing brand visibility, community growth, engagement and share of social. Ensuring clear prioritisation of key Social Media channels relevant to Kipling’s target audience (with a particular focus on Instagram and Tik Tok) and content approach Partnering with VF Corporate Social teams to ensure that Kipling stays up to date on the latest paid and organic Social Media insights and best practises from inside and outside the company.

Social Influencer Strategy

Providing guidelines and frameworks to markets for how to execute against influencers for key campaigns. Strategically consider role of influencers within campaign ecosystem. Define KPIs and success metrics for social and influencer activity Review regional influencer selection and ensure best practice is followed in relation to briefing, measurement, and governance across markets.

Social Media Content

Developing and oversee Social Media content framework, calendar and content focused on key strategic priorities for the brand. Develop and manage the global social editorial calendar across key brand moments, product stories and cultural opportunities. Write and oversee copywriting for captions and social storytelling in line with brand tone of voice. Create and/or brief social‑first paid and organic assets tailored to each platform in close collaboration with creative team. Ensure content is adapted to platform behaviors and audience expectations rather than simply repurposed from campaign assets.

Social Activation and Ways of Working

Working together with regional marketing teams on the implementation of Global Social Media strategy, provision of insights and trends, shifting towards Globally‑led social media account structure, managing of unauthorised and non‑compliant brand accounts, and scaling of Social SoV locally. Managing and monitor Kipling Global social media accounts with focus on content excellence, reputation management, insight gathering and improving KPIs. Providing markets with toolkits, frameworks and campaign guidance to support execution including guidelines and content for Paid and Organic Social across brand and product campaigns. Reporting on key Global social media metrics and insights to track the performance and impact of community initiatives.

Skills for Success

• Minimum of 5 years work experience on Social Media including content development and working directly with the global social media platforms, particularly Instagram, Tik Tok, and Pinterest
• Experience working for a fashion or lifestyle brand and as part of a global marketing organisation
• Hands‑on, entrepreneurial and collaborative
• Experience in working together with local teams to coordinate and align social media calendars and consolidating accounts through closing down and/or merging into a main account
• Understanding of different social media tools, ideally including Sprinklr, and experience in the use of AI to optimise Social Media workflows
• Experience in social commerce, especially Tik Tok Shop
• A keen interest in fashion trends and collaborating with people from a variety of expertise’s.
• A formal education and subsequent Master’s degree in Marketing / Management are nice to have, but we are most interested in your total experience.

What’s in it For You

• A supportive feedback‑based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgr