AI Marketing Strategist

Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited to your unique skills and aspirations.

About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and MediaMarkt. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.

About our role:

Our client is a leading Belgian bank looking for an experienced AI Marketing Strategist & Agentic Experience Lead to join its Digital Marketing Chapter within the Marketing & Communication department.

AI is rapidly reshaping how customers discover information, interact with brands and navigate digital experiences. For financial organisations, the opportunity extends from Generative Engine Optimisation and intelligent content discovery to AI-powered marketing agents, automation and increasingly personalised customer journeys. At the same time, trust and transparency are critical: new EU AI Act transparency requirements have applied since 2 August 2026, including obligations around certain interactive AI systems and AI-generated content.

In this strategic role, you will turn emerging AI capabilities into practical marketing solutions with measurable business value. You will lead initiatives spanning AI-powered website experiences, marketing performance agents, GEO and agentic marketing, connecting technology with customer experience, digital marketing and commercial objectives.

What you will be doing:

• Your main responsibility will be to define and lead the business adoption of AI-powered marketing capabilities across the digital ecosystem, translating emerging technologies into measurable customer and business value.
• Own and evolve AI-powered website and content intelligence capabilities by defining use cases, prioritising requirements, developing roadmaps and monitoring adoption and performance.
• Identify and scale AI marketing agents that automate repetitive activities, improve campaign performance and productivity, and become integrated into everyday marketing operations.
• Drive the Generative Engine Optimisation (GEO) strategy by monitoring AI visibility, brand mentions, citations, prompt coverage and referral traffic while identifying opportunities to improve discoverability within Large Language Models and AI-powered search.
• Evaluate agentic AI, RAG, enterprise search and other emerging capabilities, developing proofs of concept, business cases, measurement frameworks and implementation priorities in collaboration with AI, Marketing and external partners.
• Lead stakeholder alignment, adoption and change across multidisciplinary teams, ensuring AI initiatives move successfully from experimentation to sustainable business implementation and continuous optimisation.

What you bring:

• At least 15 years of experience in Digital Marketing, MarTech, Digital Experience or digital transformation, with proven experience leading complex cross-functional initiatives and translating emerging technologies into business value.
• Strong understanding of Generative AI and agentic technologies, including LLM fundamentals, prompt engineering, Retrieval Augmented Generation (RAG), AI evaluation, AI agents, tool calling, workflow orchestration and multi-agent systems.
• Solid expertise in digital marketing, including SEO, GEO, paid media, content strategy, customer journeys, conversion optimisation and marketing performance analytics.
• Strong data and analytics capabilities, with the ability to interpret website, search, campaign and experimentation data alongside emerging AI metrics such as AI Share of Voice, Citation Rate, Prompt Coverage and AI referral traffic.
• Proven experience in AI product management, roadmap development, use-case prioritisation, business case creation, stakeholder management, change management and driving adoption. Experience in banking or financial services is considered a strong asset.
• Fluent English and professional fluency in either Dutch or French.

The offer:

• Contractor collaboration until 31 December 2026, with possibilities for extensions.
• Start at the beginning of September 2026.
• Work for a leading Belgian financial institution and help shape the adoption of Generative AI, agentic marketing and AI-powered customer experie