Senior Brand Manager Beer

Join a Belgian Family Business with Strong Brands and Big Ambitions

Carlsberg Importers is part of Haelterman Group, a Belgian family-owned business with more than 100 years of entrepreneurship and a strong passion for beverages and hospitality. Building on our family roots, we continue to develop strong brands, sustainable partnerships and memorable experiences every day.

Driven by our values, we combine the dynamism and ambition of a strong player in the beverage industry with the commitment, entrepreneurial spirit and short decision-making lines of a family business.

At Carlsberg Importers, we manage and develop a diverse portfolio of national and international beer and cider brands, including Carlsberg and Sint Hubertus.

To strengthen our Marketing Team we are looking for an experienced and driven Senior Brand Manager Beer & Cider.

In this role, you will take ownership of a strong brand portfolio and help shape the continued growth of our brands in the Belgian market. You will translate brand strategies into impactful activations, safeguard brand positioning and strengthen collaboration with internal teams and external partners.

But your impact goes beyond our brands. As an experienced Brand Manager, you know how to inspire a team, provide clear direction and achieve strong results together.

Then we would love to meet you.

Your Mission

As Senior Brand Manager Beer & Cider, you will be responsible for developing and executing brand strategies that strengthen market positioning, increase brand equity and deliver commercial performance.

You will act as the linking pin between suppliers, sales teams, external agencies and internal stakeholders to ensure the successful execution of marketing initiatives.

This position offers a unique opportunity to make an immediate impact within a dynamic and entrepreneurial FMCG environment.

What You'll Do

Brand Strategy & Portfolio Management

• Develop and execute annual brand plans aligned with business objectives.
• Manage a portfolio of beer and cider brands throughout their lifecycle.
• Translate consumer and market insights into winning marketing strategies.
• Identify growth opportunities and market trends.
• Lead new product launches from concept to market introduction.
• Collaborate with suppliers and internal stakeholders on innovation projects.
• Ensure successful implementation and activation of new products.
• Work closely with the Sales team to maximize brand visibility and performance.
• Develop compelling activation plans for horeca, wholesale and retail channels.
• Monitor brand KPIs, market share and campaign effectiveness.
• Manage marketing budgets and ensure optimal return on investment.
• Analyze market trends, category developments and competitor activities.
• Transform data into actionable recommendations.
• Stay closely connected to consumer behavior and industry innovations.

Stakeholder Management

• Build strong partnerships with international suppliers and brand owners.
• Coordinate external agencies and marketing partners.
• Collaborate cross-functionally with Sales, Trade Marketing, Procurement and Finance.

Why Haelterman Group?

Because we believe that great brands are built by great people.

We combine the agility of a family business with the ambition of a market leader. We value people who show ownership, act with integrity, work together and continuously seek improvement.

If you are ready to make a tangible impact and help shape the future of our Beer & Cider portfolio, we'd love to hear from you.

What We Are Looking For

Experience

• Minimum 10 years of experience in Brand Management, preferably within FMCG, beverages or consumer goods.
• Experience managing premium brands and complex stakeholder networks.
• Proven track record in brand building and commercial execution.

Skills

• Strategic thinker with a strong commercial mindset.
• Excellent project management and organizational skills.
• Strong analytical capabilities and data-driven decision making.
• Confident communicator capable of influencing stakeholders at all levels.
• Entrepreneurial, proactive and hands‑on attitude.
• Fluent in Dutch and English. French is a strong plus.

Personality

You are someone who:

• Takes ownership and gets things done.
• Thrives in a fast-paced environment.
• Is passionate about brands, consumers and the beverage industry.
• Enjoys working collaboratively while remaining highly autonomous.
• Brings positive energy and inspires those around you.

What We Offer

• A challenging temporary