Senior Brand
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Senior Brand & Content Strategist
We are looking for a senior strategist who shapes brands from the inside out: what they stand for, and how they show up in the world. A strategic and creative thinker with a clear point of view, excellent writing skills and a deep understanding of culture.
The profile
- You approach branding as world-building: a point of view made tangible, a culture in motion, a visual universe with its own philosophy and tone.
- You move easily between defining what a brand stands for and imagining how that lives through communication, content, and experience.
- You’re comfortable with both the abstract and the applied. You bring clarity where things feel messy.
- You turn insights into ideas that feel obvious in hindsight, but fresh in the moment.
- You’re a strong writer with an editorial sensibility and a deep interest in visual culture.
- You can lead a room, challenge a perspective, and carry an idea from instinct to execution.
The responsibilities
- You hold the strategic continuity of a project from first conversation to final expression, ensuring that ideas are not only well-defined, but well-activated.
- Lead brand strategy, positioning, naming, verbal identity and content activation.
- Translate business and cultural insights into clear, inspiring briefs.
- Shape narratives and define how they extend into communication and content.
- Develop communication platforms, editorial directions, and content principles.
- Work closely with designers and creatives to bring ideas to life.
- Ensure consistency between strategy and how the brand behaves across touchpoints.
- Guide clients with clarity and calm authority through strategic and creative decisions.
- Identify opportunities to push projects further.
The requirements
- 5+ years of experience in strategy, brand, or communication.
- Fluent in Dutch and English.
- Strong writer, able to move between strategic clarity and expressive storytelling.
- Able to connect brand thinking to communication and activation.
- Collaborative by nature; used to working with designers, writers, and partners.
- Curious, proactive, and able to identify opportunities beyond the initial brief.
- Based in Belgium.
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