SVP Marketing

The SVP Marketing drives EVS's market presence, reputation, and business impact by translating the company's corporate strategy, value proposition, and go-to-market priorities into a compelling brand, narrative, campaigns, customer engagement, and industry influence.

As the steward of the EVS brand and corporate narrative, the SVP Marketing ensures that the company's vision, strategic priorities, solutions portfolio, and competitive differentiation are consistently and effectively communicated to customers, partners, investors, media, and industry influencers worldwide. In doing so, the SVP Marketing serves as the voice of EVS in the market, strengthening the company's positioning, reputation, and relevance across its global ecosystem.

Reporting to the Chief Commercial Officer, the SVP Marketing leads the global marketing organization and is accountable for developing and executing an integrated marketing strategy and plan that supports EVS's commercial ambitions and business growth. The role brings together branding, communications, demand generation, customer engagement, and industry influence to maximize the impact of EVS's market presence and create alignment across the commercial organization.

The SVP Marketing is also a key member of the Sales Excellence Team (SET) Steering Committee and the Marketing Council, contributing to cross-functional commercial alignment, strategic decision-making, and the continuous evolution of EVS's market strategy and value proposition.

Job description:

Scope

The SVP Marketing drives EVS's market presence, reputation, and business impact by translating the company's corporate strategy, value proposition, and go-to-market priorities into a compelling brand, narrative, campaigns, customer engagement, and industry influence.

As the steward of the EVS brand and corporate narrative, the SVP Marketing ensures that the company's vision, strategic priorities, solutions portfolio, and competitive differentiation are consistently and effectively communicated to customers, partners, investors, media, and industry influencers worldwide. In doing so, the SVP Marketing serves as the voice of EVS in the market, strengthening the company's positioning, reputation, and relevance across its global ecosystem.

Reporting to the Chief Commercial Officer, the SVP Marketing leads the global marketing organization and is accountable for developing and executing an integrated marketing strategy and plan that supports EVS's commercial ambitions and business growth. The role brings together branding, communications, demand generation, customer engagement, and industry influence to maximize the impact of EVS's market presence and create alignment across the commercial organization.

The SVP Marketing is also a key member of the Sales Excellence Team (SET) Steering Committee and the Marketing Council, contributing to cross-functional commercial alignment, strategic decision-making, and the continuous evolution of EVS's market strategy and value proposition.

Job Description

Strategic Marketing Leadership

• Translate EVS corporate and portfolio strategy into impactful marketing priorities, campaigns, and market-facing initiatives.
• Define annual marketing objectives and campaign priorities aligned with company growth ambitions.
• Ensure marketing investments are focused on the business initiatives with the highest strategic and commercial impact.
• Maintain consistency and alignment of EVS's brand positioning, corporate narrative, and market perception across all regions and channels.

Brand & Corporate Communications

• Own and develop the EVS corporate brand globally: brand strategy, identity, expression and consistency across all the different touch points.
• Define communication priorities and key messaging themes to support strategic company objectives, aligned with the company’s portfolio narrative and ecosystem vision.
• Act as guardian of the EVS brand, ensuring consistency across all customers, partners, employees, and industry touchpoints.
• Serve as an external ambassador and spokesperson for EVS at selected industry events, conferences, executive forums, media engagements, and trade shows
• Own corporate communications and PR, including the media and analyst relation calendar.

Marketing Operations Leadership

• Demand Generation & Lead the global marketing organization across four core pillars:Visual Branding & Design
• Content Creation & Editorial
• Events & Industry Engagement
• Digital Marketing & Demand Generation

Go-to-Market Acceleration

• Drive execution of integrated marketing campaigns supporting EVS's solutions and strategic initiatives, executed in alignment with Markets & Solutions Team plans.
• Own the marketing-sourced pipeline ta