Head of Amplification

A JOB OPPORTUNITY AT

GOPA Com. is a private organization based in Brussels and member of the GOPA group, one of the world’s leading development consultants. GOPA Com. is a leading communication agency.

GOPA Com. teams are a group of highly driven professionals dedicated to achieving the greatest impact through our projects across geographies.

A JOB THAT INSPIRES YOU

About the role:

The Head of Amplification is GOPA Com.’s senior expert in designing integrated dissemination strategies that maximise the visibility, reach, discoverability and performance of clients, projects and campaigns. Working across strategy, content, digital, production, project management and new business teams, the role ensures that communication outputs are not only well produced, but also effectively distributed, amplified and optimised across the right channels.

The role covers the full dissemination ecosystem, including social media, paid digital promotion, influencer and creator marketing, stakeholder amplification, out-of-home visibility, search visibility, LLM/search optimisation, newsletters, partner channels, media opportunities and emerging platforms.

The Head of Amplification helps GOPA Com. move from a production-led approach to a visibility-led approach, ensuring that campaigns are designed from the outset with clear audiences, channels, distribution mechanics, KPIs and optimisation plans.

Key Responsibilities:

Dissemination and visibility strategy

• Design integrated dissemination strategies for campaigns, projects and clients to maximise reach, visibility, discoverability and audience engagement.
• Translate communication objectives into practical channel and amplification plans, identifying the right mix of owned, paid, earned, shared and emerging channels.
• Define how content should travel across platforms, audiences and formats, from campaign launch to sustained visibility and optimisation.
• Ensure dissemination thinking is embedded from the earliest stages of strategy, creative development and production.
• Advise teams and clients on the most effective dissemination approaches for different campaign objectives, audiences, geographies and budgets.
• Bring audience insight and behaviour into campaign strategy from the outset, ensuring that creative concepts, content formats and dissemination approaches are designed around how target audiences actually consume, discover and engage with communication.

Social media and paid amplification

• Lead the strategic approach to social media dissemination across platforms such as LinkedIn, Instagram, Facebook, X, YouTube, TikTok and other relevant channels.
• Define channel roles, audience targeting, content formats, posting strategies and amplification mechanics.
• Develop paid social and paid digital amplification strategies in coordination with internal teams and external media agencies where relevant.
• Advise on budget allocation, campaign phasing, targeting, boosting, A/B testing and optimisation.
• Ensure that social media strategies are platform-native and designed to improve visibility, engagement and campaign performance.

Influencer, creator and partner amplification

• Define when and how influencer, creator or ambassador strategies can support campaign visibility and credibility.
• Work with specialised influencer agencies or partners to identify relevant profiles, communities and amplification opportunities.
• Advise clients and project teams on influencer selection, briefing, content formats, compliance, risk management and performance measurement.
• Identify opportunities for stakeholder, partner and network-based amplification, particularly in EU, public-interest and international campaign contexts.

Search, discoverability and emerging visibility channels

• Strengthen GOPA Com.’s approach to search visibility, including SEO-informed content planning and campaign discoverability.
• Integrate emerging approaches to LLM/search optimisation into dissemination planning, working with relevant specialists where needed to improve the visibility of clients, projects and campaigns in AI-mediated search and discovery environments.
• Monitor changes in platform algorithms, search behaviour, AI tools and audience discovery patterns.
• Translate emerging trends into practical recommendations for campaign dissemination and visibility planning.
• Explore new visibility channels and formats, including newsletters, podcasts, online communities, digital partnerships, content syndication and emerging social platforms.

Out-of-home and offline visibility

• Advise on the role of out-of-home, print, events, public space and offline visibility tactics