Area Sales Manager Endoscopy Belgium

Dutch is a requirement.

The Opportunity

Our client is an innovative and rapidly growing medical technology organisation dedicated to improving patient outcomes through advanced minimally invasive procedural solutions.

With a strong focus on clinical excellence, customer partnership, and education, the company works closely with healthcare professionals to deliver cutting-edge technologies that enhance procedural efficiency and support better standards of care.

As part of its continued growth across Europe, the business is seeking an ambitious Area Sales Manager to develop a key territory in Belgium, driving both account growth and new business development within the hospital and healthcare markets.

The Role

Reporting to the Commercial Leadership Team, you will be responsible for managing and growing a designated territory through strategic account management, stakeholder engagement, and the successful introduction of innovative medical technologies.

This is a highly visible, customer-facing role requiring strong commercial acumen, relationship-building skills, and the ability to navigate complex hospital environments.

Success in this role will be measured through revenue growth, market penetration, customer retention, and the development of long-term partnerships across the healthcare sector.

Key Responsibilities

Territory & Account Management

• Drive sales growth across existing accounts while identifying and securing new business opportunities.
• Develop and execute strategic territory plans to maximise revenue and market share.
• Build and maintain strong relationships with healthcare professionals and key decision-makers.
• Manage the full sales cycle from opportunity identification through to implementation and ongoing support.
• Achieve and exceed agreed territory sales targets and KPIs.
• Act as a trusted partner to customers by understanding their clinical and commercial objectives.
• Deliver product presentations, demonstrations, evaluations, and educational sessions.
• Maintain regular customer contact through field visits and strategic account reviews.
• Ensure an exceptional customer experience that promotes long-term loyalty and partnership.

Hospital Stakeholder Management

Develop relationships with key stakeholders involved in product evaluation and purchasing decisions, including:

• Surgeons
• Department Heads
• Nursing Teams
• Procurement Professionals
• Biomedical Engineers
• Hospital Management Teams

Business Development

• Identify emerging opportunities within hospitals and healthcare institutions.
• Generate and convert new business opportunities through proactive market engagement.
• Support the successful launch and adoption of new technologies and solutions.
• Monitor market trends and competitor activity to identify growth opportunities.

Commercial Operations

• Maintain accurate customer records and opportunity pipelines within the CRM system.
• Produce sales forecasts, activity reports, quotations, and customer proposals.
• Ensure compliance with company policies, pricing frameworks, and commercial procedures.
• Collaborate closely with marketing, clinical support, customer service, and logistics teams.

Industry Representation

• Represent the organisation at national and regional conferences, exhibitions, workshops, and industry events.
• Act as a professional ambassador for the business and its commitment to innovation, quality, and customer service.

Experience Required

• Minimum 5 years' successful medical device sales experience.
• Proven track record of achieving and exceeding sales targets within healthcare markets.
• Experience selling into hospitals and managing complex stakeholder environments.
• Background in gastroenterology, endoscopy, minimally invasive surgery, capital equipment, or procedural medical technologies is highly advantageous.
• Demonstrated success in account management and new business development.
• Must be fluent in Dutch or native with advance English language.

Education

• Bachelor's or Master's Degree in Life Sciences, Biomedical Sciences, Nursing, Healthcare, Business, or a related discipline.
• Strong commercial and entrepreneurial mindset.
• Excellent communication, presentation, and negotiation skills.
• Ability to engage credibly with both clinical and non-clinical stakeholders.
• Highly organised with strong territory planning capabilities.
• Comfortable managing multiple projects and priorities simultaneously.
• Proficient in CRM systems and Microsoft Office applications.
• Self-motivated with the ability to work independently whil