Marketing Automation Developer

Freelance Marketing Automation Developer, Brussels , Hybrid

Long-term, until end 2027

Current context

Within the Marketing & Digital team, marketing automation plays a key role in realizing personalized customer experiences and optimizing digital campaigns. The Marketing Automation Developer contributes, with Salesforce Marketing Cloud, to the annual production and maintenance of 100+ e-mail campaigns, interactive tools, landing pages and forms. These communications are both commercial and transactional

in nature,and represent our client's main outreach to both B2C and B2B customers.

Mission of the role - Key Deliverables

Your input are the campaign briefings of the go-to-market managers in the team. Your responsibility is to

create excellent output, with timely delivery of the required campaign building blocks (mails, scripts, pages, forms, tools). You take clear ownership, communicate transparently and act as a true team-player.

Tasks

• Customer experience design: Translate campaign briefs into engaging, user-friendly, on-brand and personalized customer experiences across emails, landing pages, in-app notifications, forms and digital tools.
• Campaign production: Build and deliver campaign assets in Salesforce Marketing Cloud, including emails, landing pages, in-app notifications, forms, content blocks and digital tools.
• Personalisation and journey orchestration: Use customer attributes and behavioural data to personalize content and create relevant campaign journeys across channels, using AMPscript and other scripting languages where required.
• Template and visual optimisation: Develop and continuously improve engaging, on-brand email templates, and adapt or create supporting visuals, logos and icons to enhance campaign performance.
• Platform governance: Manage the security, quality and governance of assets hosted in Salesforce Marketing Cloud.
• Innovation and enablement: support with the testing, implementation and roll-out new marketing automation capabilities, including Marketing Cloud Next and relevant AI-enabled functionalities.

Knowledge & experience

• Experience: At least three years' experience in marketing automation, preferably in a B2C services environment, with a strong focus on campaign performance and optimisation.
• Marketing technology: Hands-on knowledge of Salesforce Marketing Cloud and customer data platforms such as Salesforce Data 360/Data Cloud, including segmentation, activation and journey orchestration.
• Digital expertise: Keep up to date with web development trends, technologies and best practices, and apply this knowledge to improve digital campaign experiences and solutions.
• Communication and stakeholder management: Communicates clearly, proactively and respectfully, both orally and in writing, and collaborates effectively with business and technical stakeholders.
• Delivery and ownership: Strong project management skills and end-to-end ownership, with the ability to manage a busy campaign schedule, investigate root causes and turn complex issues into practical solutions.
• Analytical breadthand depth: Able to deep-dive into technical or operational issues while

maintaining a broader view of related processes, data models and agentic workflows to propose holistic solutions.

• Mindset and customer focus: Proactive, pragmatic and solution-oriented, with curiosity for results-driven innovation in automation and AI, and a strong commitment to representing customer needs.
• Education and working style: Bachelor's or master's degree in business, communication, engineering, IT or a related field, with the ability to multitask and work independently in a rigorous, structured way.