Marketing Communications Manager
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Asenium is looking for a senior Marketing & Communication Manager to lead large-scale paid media, brand and segment campaigns in the banking sector. You will combine strategic planning with hands-on delivery across online and offline channels.
Responsibilities:
- Lead large-scale brand and segment campaigns from strategic concept through execution and evaluation.
- Translate business strategy, brand positioning and audience insights into clear, actionable creative and media briefs.
- Challenge creative and media agencies on strategy, creativity and media efficiency.
- Oversee campaign quality, timelines, budgets and brand consistency.
- Coordinate cross-media campaigns across online and offline channels.
- Collaborate with Marketing & Communication teams and internal stakeholders.
- Monitor campaign performance and translate insights into optimisations and recommendations for future campaigns.
Must-have requirements:
- At least 5 years of relevant communication experience, with a strong focus on paid media and campaigns.
- Proven delivery of large-scale brand campaigns involving substantial media budgets.
- Experience with integrated campaigns combining online and offline media.
- Demonstrated ability to brief and manage creative and media agencies.
- Strong strategic thinking, hands-on execution and stakeholder management skills.
- Structured project management approach, with the ability to manage deadlines and complex campaigns.
- Master’s degree in Communication, Economics or Marketing, or equivalent experience.
- Strong written and spoken communication skills in Dutch, French and English.
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