SENIOR TRADE MARKETEER

The Senior Trade Marketeer is part of the Marketing Department and reports directly to the Trade Marketing Manager.

He/she plays a key role in maximizing the value of supplier marketing budgets by designing trade marketing plans and ensuring their effective execution.

A core dimension of the role is the development of partnerships, notably within the Colruyt Group, to drive cross-company marketing initiatives and unlock new growth opportunities for Newpharma.

Beyond execution, the Senior Trade Marketeer acts as a reference point within the team, leveraging experience to guide, challenge and elevate the practices of more junior team members, without managerial responsibility.

Trade Marketing & Partnership Development

1. Design and implement annual trade marketing plans based on budgets negotiated by the Purchasing Department, ensuring strong alignment with commercial agreements and business priorities

2. Develop win-win partnerships with key suppliers and pharmaceutical laboratories, maximizing brand visibility and sales performance on the e-commerce platform

3. Drive and expand collaborations within the Colruyt Group, identifying and launching inter-company marketing initiatives (co-branded campaigns, cross-channel activations, shared visibility opportunities, etc.)

4. Actively identify new partnership opportunities (internal & external) to enrich the marketing actions

5. Bring creative recommendations to suppliers, going beyond standard offerings to propose innovative activations

6. Leverage data and customer insights to strengthen the relevance and performance of marketing collaborations

Supplier Relationship Management & Commercial Activation

• Present and promote the full range of marketing opportunities (campaigns, visibility packages, loyalty programs, special operations…) to suppliers acting as the main point of contact for a specific lab’s portfolio

• Proactively engage suppliers in key commercial moments (e.g. Black Friday, flash sales, seasonal campaigns)

• Support discussions with suppliers on temporary and tactical activations aligned with existing agreements

• Ensure alignment between marketing initiatives and pharma constraints/regulations

Operational Excellence & Cross-functional Coordination

• Ensure smooth execution of all marketing actions in close collaboration with internal stakeholders (Marketing, Purchasing, Pharma, etc.)

• Coordinate and share all relevant information (reservation files, Jira, ERP updates…) to ensure alignment across teams

• Follow-up billing processes and resolve invoicing issues in collaboration with support teams

Performance Monitoring & Reporting

• Track and analyze KPIs of marketing actions, ensuring performance and ROI

• Provide regular reporting and insights to stakeholders (Marketing & Purchasing teams)

• Translate data into actionable recommendations for continuous improvement

• Maintain a strong understanding of market trends and marketing innovations

Education

Degree in Marketing, communication, commerce or equivalent.

• 7-10 years experience in marketing or sales.

• Proactive person with a commercial spirit, always looking for new opportunities.

• 360 Marketing Knowledge with a strong understanding of the e-commerce industry Negotiation skills and commercial flair.

• Priority Management, organization and attention to details.

• Problem-solving oriented.

• Logical and analytical skills (able to dress analytical reports).

• Creative mindset and willing to suggest innovative ideas.

• Excellent interpersonal skills & dynamic attitude.

• Excellent stress management and respect for tight deadlines.

• Ability to work and improve existing processes.

• Interest in and affinity with AI tools and automation technologies is a strong asset.

• Fluency in French, English. Dutch is very strong asset.