Social Media

Il y a 5 jours

Oudergem, Brussel-Hoofdstad, Belgique Stella SA Temps plein 77 000 € - 129 000 € Contrat

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Your purpose at Stanley/Stella

At Stanley/Stella, we create premium apparel with a strong focus on quality, sustainability, and responsible production. We work with brands, creators, decorators, entrepreneurs, and distributors who want products that combine great design with a lower environmental impact.

As we continue to grow in the United States, we're looking for a Social Media & Content Specialist to help strengthen our presence, engage our community, and connect more customers with our network of distributors, decorators, and Official Dealers.

This role sits at the intersection of brand building, content creation, community engagement, and demand generation.

You'll help grow Stanley/Stella's visibility and relevance in the US market by creating compelling content, building relationships across the industry, managing social media channels, and supporting campaigns that generate awareness and business opportunities.

You will work closely with Sales, Product Marketing, Trade Marketing, Creative teams, and Global Communications while connecting with creators, decorators, printers, agencies, and partners across the industry.

Your role and impact

Social Media & Community Building

Develop and execute Stanley/Stella's US social media strategy across channels such as Instagram, LinkedIn, TikTok, YouTube, and emerging platforms.
Manage day-to-day social media activity and maintain a consistent brand voice.
Grow audience engagement and encourage meaningful community participation.
Build relationships with decorators, creators, entrepreneurs, agencies, and industry influencers.
Stay informed on market trends, platform updates, and emerging content opportunities.

Content Planning & Production

Own the US content calendar and ensure content supports business priorities, campaigns, product launches, and events.
Collaborate with internal creative teams and external partners to produce photography, video, educational content, and social-first assets.
Adapt global campaigns and content for US audiences.
Capture and coordinate content creation at trade shows, customer visits, showroom events, product launches, and partner activations.

Creator & Industry Partnerships

Build relationships with creators, decorators, printers, agencies, influencers, Official Dealers, and industry organizations.
Develop collaborative content initiatives and partnership campaigns.
Identify opportunities to encourage user-generated content.
Strengthen brand credibility through authentic engagement with relevant communities.

Paid Media Management

Plan, launch, manage, and optimize paid campaigns across platforms such as Meta, Google, and LinkedIn.
Manage audience targeting, campaign structure, testing plans, and budget allocation.
Monitor campaign performance against awareness, engagement, lead generation, and return-on-investment goals.
Continuously optimize campaigns and test new approaches, formats, and channels.

Email Marketing & Communications

Develop and execute email marketing and newsletter campaigns.
Support communication around product launches, events, commercial initiatives, and partner programs.
Help ensure a consistent message across all marketing channels.
Work with Sales teams to support lead generation and campaign follow-up activities.

CRM & Marketing Automation

Support marketing automation initiatives through HubSpot.
Build and improve audience segmentation and lead nurturing workflows.
Develop automated customer journeys aligned with different stages of the buying process.
Monitor lead quality, campaign effectiveness, and conversion performance.

Performance & Continuous Improvement

Track and report on social media, content, and campaign performance.
Turn data into practical recommendations and actions.
Measure content effectiveness, audience growth, lead generation, and campaign results.
Use AI tools and emerging technologies to improve productivity, content creation, reporting, and campaign management.
Contribute to a culture of experimentation and continuous learning.

About you

Experience

5+ years of experience in social media, digital marketing, content marketing, or a related field.
Proven success managing both organic social media and paid digital campaigns.
Strong understanding of the US digital, social media, and creator landscape.
Experience working cross-functionally with Sales, Marketing, Creative, and external partners.
Experience with premium appare

Social Media

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Your role and impact

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