Agency Lead

MySueño is the partner for sport & health organizations that aim for growth. We understand the unique opportunities and challenges within the sector like no other. Our deep passion for promoting health and performance is reflected in our support of organizations, brands, and startups across three key areas. We specialize in successfully launching new projects and brands, using creativity and innovation to strengthen market position.

At the core of our approach lies the digital transformation of marketing departments, with a strong focus on strategic thinking and goal‑oriented methods to achieve defined objectives. In addition, we guide organizations in setting up targeted communication and campaigns, combining creativity with efficiency. Our team of enthusiastic and experienced professionals is ready to provide solutions that not only address the current needs of sports organizations but also anticipate future trends and challenges.

We’re looking for a hands‑on business lead who takes ownership of the day‑to‑day operations and growth of MySueno. As we continue to grow, you will play a key role in scaling the agency together with the founders.

You combine commercial instinct with strategic thinking and the ability to execute. You don’t just manage — you bring direction. You challenge clients, sharpen ideas, and ensure every project is built on clear thinking and strong fundamentals.

In a small, high‑performing team, you play a central role. You drive new business, lead key client projects, and align team, clients, and output. You bring structure, define priorities, and make sure the work we deliver is both strategically sound and creatively strong.

You’re not only responsible for execution, but for improving how we work. You build processes, define KPIs, and create clarity in planning and performance. You inspire the team with clear briefings and challenge them to deliver better work.

You understand how modern marketing works across digital, creative and campaigns, and you actively leverage AI to improve speed, quality, and efficiency.

This is a role for someone who wants to grow fast, take real ownership, and make a visible impact across a wide variety of projects in sport and health.

Responsibilities

• Lead client relationships and manage projects from insight and strategy to execution
• Drive new business through active sales and relationship building
• Translate insights into clear strategies, concepts, and campaigns
• Ensure high‑quality output by challenging and refining work before delivery
• Inspire and guide creative direction through strong briefings
• Lead the team through clear planning, weekly meetings, and 1‑on‑1s
• Build and improve processes, KPIs, and ways of working
• Lead client communication and presentations with confidence

Are you the perfect match?

Qualifications

• Experience in a marketing or creative agency environment
• Strong track record in sales and client management
• Proven ability to lead campaigns from strategy to execution
• Strong understanding of digital marketing and creative processes
• Ability to translate insights into clear strategies and direction
• Confident presenter, also under pressure
• Fluent in Dutch and English (French is a plus)
• Up‑to‑date with the AI landscape and able to apply it in your work

Personality

• Critical thinker who raises the bar on quality
• Strong sense of ownership and responsibility
• Commercial mindset with a feel for opportunities
• Structured and able to bring clarity in complexity
• Clear communicator who challenges both team and clients
• Hands‑on and solution‑oriented
• Energetic and resilient in a fast‑paced environment

What do we offer?

• An enthusiastic team with a passion for sports and health, based in Ghent
• A competitive salary package, complemented by a company car
• Flexible working hours and hybrid work options
• Inspiring projects for strong brands, from strategy to production
• Room to grow, with personal development and regular check‑ins
• A no‑nonsense culture where ownership and initiative are valued
• A team that works hard and genuinely enjoys building together